Your company’s stance on social issues could be hurting your recruiting, study shows

First, it was health insurance and job security. Then, it was ping-pong tables and kombucha on tap. Now, employees want something else from their employers: A commitment to taking public stances on social issues.

Research has shown that employees, especially young ones, want the places they work to reflect and uphold their personal values, which often means speaking out about issues like racism, gun control and reproductive rights.

But some employees feel more strongly than others about the responsibility of companies to speak out, resulting in a notable disparity broken down by race and age.

A new report from JobSage shows that 82% of Gen Z employees want companies to take a stand on social issues, while just 48% of Baby Boomer respondents said the same.

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And Black Americans feel more strongly about companies taking a stance on issues than their white and Hispanic counterparts, with 83% of Black respondents saying they’d like to see companies take a stand. Just 62% of white respondents and 59% of Hispanic respondents said the same, with 70% of Asian respondents representing the middle of the pack.