Why you can usually kill that first (and probably the second) sentence
Unless your opening captures attention, creates interest and compels people to keep reading, delete it. To grab and keep attention, thrust your reader ‘into the midst of things.’
Do something for me.
Pull up the last work email you sent (or just follow along in your head). What’s the first line?
Is it a salutation, such as, “Hey, Nate!”
Fluff. Delete it. Onward.
What’s the second line?
Is it, “Hope you’re doing well!” or, “Glad it’s Friday!” or, “Can you believe it’s summertime?”
Definitely fluff. Delete it. Moving on.
What’s the third line?
Whatever it is, ask yourself this question to determine if it stays or goes:
Is this sentence necessary?
More specifically:
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.
