Why communicators shouldn’t abandon long-form content
Heftier pieces have distinct benefits, but there are potential pitfalls, too. Here’s what to weigh before commissioning more substantive campaigns.
In the last decade, we’ve seen a surge in tweets, sound bites, video clips and other “snackable” content meant to satiate our ever-shrinking attention spans.
For many companies, the communication credo has been, essentially, “Shorter is better.” However, the tide may be turning toward longer, more robust messaging.
Just in the last year:
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