Why and how you should monitor your Glassdoor presence

Perhaps a candidate takes to Glassdoor to complain about his treatment by senior executives. Is there anything you can do to improve your Glassdoor reviews? Look to public relations.

When top candidates want to know more about a company or employees want to express their opinion about their employers, they frequently turn to Glassdoor. Given its influence, you can’t afford to ignore the reviews on this site. You should make a strategic effort to boost and manage your reviews.

Here are several key facts about Glassdoor:

Here are six ways to make the most of Glassdoor for your company.

1. Set up your own account. Glassdoor allows companies to do this for free. With an account, you can write your own description of your company, include photos and updates, respond to reviews and receive alerts about your profile. You can also clear up any inaccuracies and set the record straight—in other words, control your listing. You can also pay a subscription fee starting at $6,000 a year for additional features. These include the ability to get detailed demographics about prospects who view your profile and priority listings for your open jobs.