Why and how communicators should create infographics

(Editor’s note: This was one of the top viewed stories of 2015. We’re rerunning it as part of a look back at the articles that captivated our readers the most.)

Together with the predicted rise of content marketing, it’s likely that during the next couple of years we’ll witness a growing interest in brand infographics.

Infographics are a smart content feature. They provide lots of valuable information and tips in a visually inspiring form.

How can you create great infographics that will captivate your audience and clearly communicate your brand message?

Here’s my guide to making the most from this innovative medium:

Choosing the right content

Compelling infographics are built around content, not design. You have to fully understand your topic; only then can you present the most important points and takeaways in a clear, concise way.

Sometimes your topic or data simply won’t fit the structure of an infographic. If you choose information that is easily available or doesn’t show anything new or surprising, don’t expect that your infographic will go viral.