Whom do journalists trust more: politicians or PR pros?
A study gives a split decision, with political figures both trusted and distrusted more than public relations practitioners. The surprise winners? CEOs.
Public relations pros would like journalists to trust them—for many, their jobs depend on it—but it’s not always the case. New research from the Oriella PR Network shows that, quantitatively, journalists trust PR pros slightly less than they trust politicians.
When asked which they distrusted more, politicians edged out PR pros. So journalists are just a tad more likely to trust politicians than they are PR pros, but they’re also more likely to outright distrust them.
It’s confusing, but the answers don’t really bode well for either group.
Company CEOs were relatively highly trusted, which is something to consider when you’re deciding whether to put your CEO in front of a camera.
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