How PR & Marketing Pros Can Get Ahead of Competitors
Environmental sustainability has transcended its status as a corporate buzzword to become a guiding principle for PR, communications and marketing teams. It’s paved the way for a new era of business policy with huge financial ramifications. Companies must now maneuver through the intricacies of climate-related information — including mis- and disinformation — and develop strategies to effectively communicate their brand’s commitments, maintain brand health and remain competitive in their markets.