WhatsApp for Business launching in selected markets
The company hopes to draw businesses to its platform by offering access to a large user base. Here’s what marketers and other communicators should know about the rollout.
How could messaging apps enhance your marketing mix?
WhatsApp is hoping most businesses are looking for more options with its rollout of WhatsApp for business, the company’s equivalent of a Facebook “Page.”
With the new WhatsApp Business app arriving today, small companies can set up their WhatsApp Business profiles by filling out information like a business description, email, address and website.
WhatsApp says people will know when they’re talking to a business because these accounts will be listed as “Business Accounts.” Over time, some of these will become “Confirmed Accounts,” after WhatsApp verifies the account phone number it registered with matches the business phone number.
Once established on the WhatsApp network, businesses can then use a series of tools provided by the app, like smart messaging tools that offer similar technology as what you’d find today in Facebook Messenger.
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