What a blog is and isn’t

MyRagan blogger Robyn Schaub assumed that her IT director knew what a blog was. Boy, was she wrong

I get an email from the IT Director inviting me to check out AHA’s newest blog. A wave of great hope washed over me as I thought, “Yes! We’re finally dipping our toe into the great pool of Social Media. Hallelujah!” Clicking on the link, I could hardly wait to see how we had chosen to use this simple, yet powerful, tool to further our mission. And here’s where I ended up.

Where do I begin?

Obviously, the intent was good. But this is nothing more than a stale article, probably written by one of our communication managers (to whom I apologize if he/she is reading this) that doesn’t sound anything like it was written by a cardiologist. (Not that that’s necessarily a bad thing.) But that’s not all that’s wrong with it:

1) It’s not dated (probably because we’re not sure when we’re going to be posting another installment). So much for chronological order.