Tips for crafting and measuring better employer branding content

During Ragan’s Employee Communications and Culture Conference in Chicago last month, Antonio Stevens, director of DE&I communications and employer branding at Levi Strauss & Co., unpacked how the iconic denim brand creates creative, affordable employer branding content designed to wow employees and prospects alike.

Here’s what we learned:

Spotlighting your internal star power

Beginning with a focus on the importance of creating engaging social content, Stevens framed these efforts as an exercise in “elevating your brand’s allure by spotlighting the star power within your team.”

Teeing up a recruitment video, Stevens unpacked what the audience should be attention to.