The 3 communicators: Which type are you?

Are you a Superstar, a Sometime Skeptic or a Slightly Subversive?

It must be Barack Obama and all his talk of “unity” that’s got Ragan editors thinking about the stubborn rivalries within the communication business—and considering the advisability and practicality of eliminating them.

Communicators have lots of nemeses in common—HR, IT and legal come to mind—but they’re also divided inside their own profession, even inside their own communication departments.

Whereas the U.S. political system consists of two political parties organized along the sloppy labels of “conservative” and “liberal,” communicators actually line up in three groups, heretofore unlabeled.