JOB DESCRIPTION

In this role, you will have the opportunity to drive and implement marketing activities for the assigned market segments in line with the agreed strategy. Each day, you will conduct market analyses using available marketing tools for existing and potential products, systems, and/or services for assigned markets. You will also showcase your expertise by creating end-user acceptance and specification offerings tailored to the target segments while ensuring a high level of customer satisfaction and continuously monitoring segment performance.

You will be mainly accountable for:

• Collecting data and providing sound market and competitor intelligence analyses related to global markets and trends.
• Tracking and providing management with global market research and analysis results, informing them of identified existing gaps or new growth opportunities.
• Monitoring market trends and accordingly recommending improvements in the marketing strategy and planning to meet changing market and competitive landscapes.
• Providing appropriate market information to support long- to mid-term decision-making on the marketing strategy.
  

The work model for the role is: Hybrid

Qualifications For The Role

• Bachelor’s Degree with minimum 5 years of experience in digital marketing, email marketing, paid and organic SEO, display advertising, ABM, marketing automation (nurture), lead management.
• Software/Application Proficiency in Salesforce and Pardot (Marketing Cloud Account Engagement), Google Analytics – Required.
• Candidates must already have a work authorization that would permit them to work for ABB in the US.

ABOUT THE COMPANY

ABB Drive Products serves the industries and infrastructure segments with world-class drives and programmable logic controllers (PLC). With its products, global scale and local presence, the Division helps customers to improve energy efficiency, productivity and safety.

We value people from different backgrounds. Apply today for your next career step within ABB and visit www.abb.com to learn about the impact of our solutions across the globe. #MyABBStory

We look forward to receiving your application. If you want to discover more about ABB, take another look at our website www.abb.com.

Equal Employment Opportunity and Affirmative Action at ABB

ABB is an Equal Employment Opportunity (EEO) and Affirmative Action Employer encouraging diversity in the workplace.

All qualified applicants will receive consideration for employment without regard to their race, creed, color, ancestry, religion, sex, national origin, citizen status, age, sexual orientation, gender identity, disability, marital status, family medical leave status, or protected veterans status. For more information regarding your (EEO) rights as an applicant, please visit the following websites: