Career AdviceIsis Simpson-Mersha
6 questions with: MILK’s Shannon Heth
Shannon Heth shares what excites her most about the future of communications.
Posts Tagged ‘media relations’
Ragan Insider Mark Jacob
9 dreadful opening line errors that will doom your pitch
A veteran journalist combs his computer desktop trash bin for the worst of the worst, offering Do and Don’t guidance for PR pros seeking coverage.
Ragan Insider Meagan Nolte
5 rules for pitching your content to editors
Editors of online publications offer great opportunities for thoughtful leaders to publish their writing and draw bigger audiences. Here’s how you can earn editors’ attention.
Ragan Insider Adam Fisher
Words and phrases spokespeople should avoid
Filler words, misused modifiers and meaningless jargon can ruin your chance to speak directly to your audience. Make sure your vocabulary is free of these media relations stumbling blocks.
Ragan Insider Jane Tabachnick
6 media relations tips to make yourself a go-to source
Pressure on journalists to do much more with far less—and constantly working on deadline—prompts many to seek help from outside. Follow this guidance to make yourself a vital asset.
Ragan Insider Beki Winchel
Report: More than half of PR pros are willing to create fake news
A study reveals that a majority of communicators shun unethical behaviors such as lying, cheating and stealing, but many are willing to write click-bait headlines and tell white lies.
Ragan Insider Ted Kitterman
4 alternatives to spewing your boring agency news
Reporters get hundreds of releases about recent hires, new clients and staff promotions—and most go straight into the trash. Here are some ideas to help your pitches stand out.
Ragan Insider Beki Winchel
New York Daily News team tweets memes after Tronc announces layoffs
The GIF of John Travolta looking around, confused, has been making the rounds online. Many suspect that passwords were not changed after the announcement.
Ragan Insider Katie Harrington
3 ways to land media coverage when you don’t have news
Is it a slow time for your client or organization, but there are still calls to land headlines? These ideas can help you get published.
Ragan Insider Greg Galant
How to get important organization news covered
Don’t assume your news blast will generate buzz or sway busy journalists. Here are some tactics to get your announcement in front of audiences immediately.
Ragan Insider William Comcowich
Why and how you should keep working on media relations
Despite the changing journalistic landscape, establishing and maintaining rapport with members of the Fourth Estate is a crucial aspect of successful PR. Consider these insights.
Ragan Insider Frank Strong
Are the days of media relations coming to an end?
As content marketing and owned media initiatives gobble up more of the PR pie, relationships with news outlets and reporters are changing fast. As one veteran journalist says, ‘One, they don’t trust us. And two, they don’t need us.’
Ragan Insider Adam Fisher
4 reasons you should ditch the word ‘excited’
When spokespeople say they’re excited, delighted or some similar variation, they risk alienating their audience.
Ragan Insider Russell Working
12 ways to produce a killer press release
Write concisely. Avoid unusual fonts. Include video and other visuals. Make it easy for reporters to cover your news.
Ragan Insider Tim O'Brien
Once you corral a reporter, ask these 5 important questions
Diminishing newsroom staffing and the demands of a 24-hour news cycle make face time with a journalist a rarity. These key queries can make your encounter rewarding.
