Survey: Money jitters, trust issues cloud media industry’s future
A new report highlights what journalists and PR pros are most worried about in coming years, which platforms will reign supreme and how—or whether—public confidence can be restored.
Mynewsdesk surveyed 3,175 journalists and PR professionals from 12 countries to get a sense of what issues are causing the most job-related anxiety. Half of the respondents expressed concern that the “news media is no longer trusted as a reliable source of information.” Fifty-three percent view “fake news” as a serious, long-term problem.
Other concerns include insolvency, instability and the insatiable maw of social media. Sixty-nine percent of respondents fear that “independent news organizations will not be financially viable in the future,” and “70 percent worry about professional stability.” Another major concern is the incredible power, influence and sway of social media giants.
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