Studies: Digital media thriving, but press releases still most trusted
Pew’s State of the News Media report and an Inkhouse and GMI study each present a portrait of the media that’s increasingly becoming a digital world.
Digital media is growing.
That may be the overarching theme of Pew’s latest State of the News Media report. It also revealed that most Americans now get their news through a digital platform, with 82 percent using their desktop or laptop and 54 percent saying they get news from their mobile device.
Daily newspapers shouldn’t be discounted quite yet. Subscriptions make up 70 percent of audience-driven revenue for media outlets, totaling $10.4 billion last year.
Inkhouse and GMI conducted a similar study recently, and found that 73 percent of news consumers turn to TV for their news, followed by news websites (52 percent), print sources (36 percent) and radio (25 percent), which barely beat out social media (23 percent).
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.
