What Taylor Swift Can Teach You About Elevating Your Comms Strategy

Tuesday, November 12, 2024 10-11 a.m. ET
In partnership with
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  • Internal Communications
  • Employee Communications
  • Executive Communications
  • HR Communications
  • Corporate Culture
  • Strategic Communications
  • Employee Engagement
  • Human Resources
  • Global Communications

Whether she’s re-releasing her songs or addressing media narratives, Taylor Swift is the prime example of owning the story and captivating an audience’s attention. There is so much that comms professionals can learn from her tactics and shift from tactical storytelling to building strategic narratives that inspire action in much the same way.

Join us on Nov. 12 for this FREE webinar where Frank Wolf, co-founder of Staffbase and author of “The Narrative Age,” will show you how to apply storytelling lessons from Taylor Swift to craft strategic narratives that inspire action, close communication gaps with managers and elevate employee engagement.

In this session, you'll discover:

  • How to move beyond tactical storytelling to build strategic narratives that drive meaningful action.
  • Proven strategies for communicating the potential of AI, even to skeptical teams.
  • The untapped power of narrative-driven communication to unlock your organization's full potential.
  • How to leverage cultural moments to captivate and align your workforce.
  • And much more.

Bonus Takeaways:

  • USC Study
  • “The Narrative Age” Book

Communications Week | November 12-15, 2024 | Virtual, and Cities Nationwide

Join us for Communications Week on Nov. 12 - 15, 2024. Ragan’s Communications Week celebrates and accelerates the role of the communicator in organizations through educational, networking and inspirational events.

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50+
Speakers
100+
Educational Hours
50+
Networking Events

Top reasons to attend this webinar

  • It’s FREE.
  • You’ll receive all the slides and handouts.
  • You’ll get access for you and your entire team to watch.
  • You’ll have access to the recording for 12 months.

PRESENTER

Frank Wolf
Frank Wolf

Co-Founder and CSOStaffbase

Frank Wolf is the Co-founder of Staffbase, a leading employee and corporate communications platform. As Chief Strategy Officer, he focuses on future trends in communication, helping organizations harness the power of narratives to build authentic connections. Wolf is the author of two books, with his latest, "The Narrative Age," offering insights into strategic storytelling and narrative creation.

MODERATOR: Isis Simpson-Mersha, Reporter/Conference Producer, Ragan Communications READ BIO

Staffbase Logo

About Staffbase:

Staffbase is an internal communications mobile app and intranet platform built to revolutionize the way you work and unite your company. The mobile compatibility of the company’s platform allows employers to securely reach their employees everywhere with reduced complexity whether in the office, at home, on the factory floor, or on the road. Staffbase solutions give employees greater access to the corporate information that’s relevant to them and tools for the modern digital workplace, including existing intranets. With offices around the world, Staffbase provides branded solutions for more than 1,000 leading companies that are transforming their employee experience including Adidas, Audi, DHL, BrewDog, Dreams, and many more.

WHO SHOULD ATTEND?

You should attend this FREE webinar if you spend at least a quarter of your time in any of these areas:

Internal Communications • Employee Communications • Executive Communications • HR Communications • Corporate Culture • Strategic Communications • Employee Engagement • Human Resources • Global Communications

REGISTER NOW

For questions, please contact customer service at

CService@Ragan.com or by calling 800-878-5331.