Mastering Short-Form Video for Corporate Communications in the TikTok Era
Internal Communications • Employee Communications • Executive Communications • Corporate Communications • Strategic Communications • Global Communications • Employee Engagement • Marketing Communications
Short-form video has become a powerful tool for capturing attention and boosting brand engagement. Even if your industry feels traditional and less suited for the fast-paced worlds of TikTok and LinkedIn, these platforms are ripe with opportunities to connect authentically with your audience.
Join us on Dec. 4 for this FREE webinar where PlayPlay’s Jaymi Onorato and Worldwide Business Research's Lena Moriarty will explore how communications teams can leverage short-form videos to humanize brands and build genuine connections, break down concepts into digestible, visually engaging content and fuel organic growth on social media. You’ll discover:
- Why video is the go-to format on today’s most influential platforms.
- Get tips on scripting, shooting and editing videos that resonate with your audience.
- How to track key metrics to gauge the effectiveness of your video campaigns.
- Real-world examples of traditional industries that have successfully implemented short-form video strategies.
- And much more …
Bonus Takeaways:
- 8 Holiday Video Ideas, Creation & Distribution Tips to Add in Your Content Calendar [Guide & Template]
- 8 Steps to Creating Persuasive Storytelling Videos that Convert
- Video & Social Media: Global Performance Data & Best Practices
Top reasons to attend this webinar
- It’s FREE.
- You’ll receive all the slides and handouts.
- You’ll get access for you and your entire team to watch.
- You’ll have access to the recording for 12 months.
PRESENTER
Senior Marketing Manager of North America —PlayPlay Jaymi Onorato is the Senior Marketing Manager of North America at PlayPlay, the leading video creation platform empowering communication teams to transform messages into impactful video stories. An expert in audience engagement, growth marketing, and strategic communication, Onorato spearheads demand generation — driving user adoption and establishing PlayPlay's position in the marketing and communications landscapes through innovative, data-driven initiatives. Prior to PlayPlay, Onorato spent 5+ years creating marketing strategies and developing compelling, multi-channel narratives for diverse audiences at the Wall Street Journal, Intentsify and Worldwide Business Research (WBR). Now rooted in New York City, Onorato nurtures growth both in her urban oasis and the tech industry. The longtime yogi and plant mom works to cultivate further advocacy for inclusivity for women in leadership and in the tech ecosystem. Head of eTail Marketing —Worldwide Business Research Lena Moriarty is the Head of Marketing for the eTail events series by Worldwide Business Research. She spearheads the marketing strategy behind the community that has been bringing thousands of retailers, brands, technology innovators and eCommerce aficionados together for over 25 years.
About PlayPlay
PlayPlay is the leading video creation platform that empowers Marketing and Communication teams to transform any message into engaging video stories. With PlayPlay’s powerful and intuitive products, the best AI technologies and its focus on enterprise storytelling, it has enabled over 3,000 companies to make video their main form of communication. Inspiring CSR initiatives, authentic employee interviews, valuable industry insights...bring all your stories to life with video.
WHO SHOULD ATTEND?
You should attend this FREE webinar if you spend at least a quarter of your time in any of these areas:
Internal Communications • Employee Communications • Executive Communications • Corporate Communications • Strategic Communications • Global Communications • Employee Engagement • Marketing Communications
CService@Ragan.com or by calling 800-878-5331.
