Leadership & Communications Certificate Course
June 11, 18 and 25, 2025 • 1-3 p.m. ET
Three consecutive modules
This comprehensive three-part certificate series will unlock your leadership and management abilities, refine your communication strategies, and help you lead your company to success.
Effective leadership and communication skills are cornerstone abilities for any at successful organizations, enhancing innovation and team morale, as well as boosting employee engagement and productivity.
This three-part certificate series from Ragan taught by leadership and communication experts will provide you with the tools to help you identify and refine your leadership strengths and communication tactics. Whether you are developing or redefining your role as a leader in your organization, this course will provide you with the skills to reach your leadership potential, inspire your co-workers and direct reports, and champion organizational growth.
Managers and team leaders must be adept at supporting their companies through rapid changes, resource constraints, and shifting priorities. You’ll leave empowered to navigate these challenges with a strategic approach. Complete with targeted exercises and team-building strategies, learn how to foster collaboration and trust among colleagues who may be facing heightened stress. Become a catalyst for positive transformation, uniting diverse personalities and competencies into a cohesive, high-performing team that can adapt and excel.
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You’ll acquire the skills needed to:
- Leverage your personal leadership style into career success.
- Build credibility with the power of emotional intelligence.
- Develop a communication approach that helps you build influence internally and externally for your organization.
- Collaborate cross-departmentally.
- Inspire your co-workers and direct reports.
- Lead your company to success.
- Adapt your leadership and communication strategies for a multigenerational workplace.
- Acquire the tools to build a personal action plan for continuous growth.
CURRICULUM
Assess your attributes as a leader to reach your full potential as a communications professional. The course is designed for both emerging managers and executives looking to refresh their leadership approach.
Week 1
June 11, 2025, 1-3 p.m. ET
Understanding Leadership: Styles, Attributes, and Strategic Impact
Effective leadership and communication skills are cornerstones of successful organizations. Leaders boost team morale, insure productivity, and open the doors to innovation. Learn how to effectively implement leadership fundaments into how you manage, lead and communicate within your organization, and gain an overview of core leadership styles and tactics that will boost collaboration and managerial results.
Leadership Fundamentals and Key Management Styles: How to implement proven principles—whether collaborative, directive, or authoritative—that drive measurable outcomes and align with your organization’s mission and goals.
- Maximizing Team Performance: Leadership styles that can inspire coworkers and direct reports. Learn how to effectively set clear objectives, managing resources, and foster a results-oriented culture across departments.
- Strategic Communications Frameworks: Explore approaches that influence stakeholders internally and externally, and how to ensure your messaging unifies teams around shared
objectives and business KPIs.
- Laying the Foundations for Growth: Begin shaping your personal leadership action plan that positions you—and your organization—for long-term success.
Light Homework:
- Leadership assessment for analysis in Week 2
- Review your organization’s mission, vison and overall communication goals
Week 2
June 18, 2025, 1-3 p.m. ET
Assessing and Aligning Your Leadership Style
Managers and team leaders must be adept at navigating rapid change, resource constraints, and shifting priorities. Building on your assessment results, learn how to tailor your leadership approach to drive cross-departmental collaboration, employee engagement, and high performance.
- Leverage Assessment Insights: Active listener but can’t make a decision? Strategic thinker but lack approachability? Translate your management strengths into strategies that boost innovation, productivity, and retention—while addressing any key gaps that limit impact.
- Align Leadership with Organizational Goals: Does your organization focus on innovation, yet your style is more risk-averse? Position your style to reinforce mission-critical objectives, from operational efficiency to market expansion, ensuring your leadership directly supports corporate growth.
- Drive Collaboration and Accountability: Motivate teams by setting clear metrics, maintaining open lines of communication, and holding people accountable for results. Learn the leadership techniques that unite diverse departments under shared targets.
- Targeted Leadership Action Plan: How to outline practical steps and timelines for improving managerial performance – including skip level reports – and achieve measurable outcomes.
Light Homework:
- Refine your leadership action plan with specific KPIs and milestones.
Week 3
June 25, 2025, 1-3 p.m. ET
Adapting Leadership and Communication Strategies
Effective leaders don’t just have one approach—they adapt. The ability to pivot in response to evolving circumstances, from shifts in workplace culture, team dynamics, or external pressures, is a hallmark of effective leadership. Learn how to flex your leadership approach based on real-world challenges such as generational differences and responding to internal and external organizational changes.
- Flexible Leadership Approaches: Discover when to direct, coach, or delegate for maximum effect – ensuring you consistently deliver.
- Cross-Functional Team Building Under Pressure: Participate in a scenario-based exercise designed to develop rapid-response strategies and build trust.
- Managing a Multi-Cultural and Generational Workforce: From Boomers to Gen Z, the workplace is more diverse than ever. How to adopt communications tactics tailored to a wide
range of expectations.
- Sustaining Momentum and Long-Term Success: Learn how to keep teams focused and motivated in the face of ongoing changes, positioning yourself and your organization for continued success.
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PRESENTERS
Speakers will be announced soon.
Course Moderator: Stacy Putt, Editorial Lead, Events, Ragan Communications
READ BIO
Top 7 areas you’ll master upon completion:
- Leadership Fundamentals: Learn how to effectively implement leadership principles to manage, lead, and communicate within your organization.
- Team Building: How to establish clear goals, drive accountability, and maintain morale when resources are stretched thin. Through scenario-based discussions, learn how to prioritize tasks, delegate wisely, and foster an environment of open communication and trust.
- Key Leadership Styles: Discover your secret leadership superpower, whether it’s collaborative and supportive or directive and authoritative, and then learn how your personal style impacts team dynamics, decision-making and workplace culture.
- Emotional Intelligence and Essential Attributes: How empathetic communication can help build rapport, strengthen trust, and address misunderstandings before they escalate. Learn how to cultivate an encouraging culture where everyone feels supported taking calculated risks and bouncing back from challenges.
- Hands-On Techniques and Strategies: How to fine-tune your leadership and communication styles with team-building exercises designed to strengthen collaboration and agility, ensuring everyone remains focused on shared objectives.
- Aligning Leadership with Organizational Goals: Learn how to position your leadership style to complement and reinforce your company’s mission, vision, and goals — plus, strategies to drive long-term success.
- Adapting Leadership and Communication Strategies: Learn how to respond appropriately to internal and external challenges, plus how to use employee personas and generational information to connect with your co-workers and direct reports.
Top reasons to attend this virtual certificate course
- Unlock your leadership superpowers and identify and refine your skills as a leader and communicator.
- Enhance your communication strategies to align with your leadership style.
- Inspire co-workers, team members, and direct reports to achieve greater success.
Secure your seat today for this exclusive course offered by Ragan and PR Daily!
Ragan Insider Member
$1895
Group pricing for 3 or more is available when going through the registration process!
If you can’t attend one or more of the modules live, you will receive the on-demand versions to complete the course.
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WHO ATTENDS
Communications and marketing professionals from these organizations have earned certificates:
WONDERING IF YOU SHOULD ATTEND?
Here’s what past attendees say about Ragan's Certificate Courses!
Got lots of direction I can use immediately to make a difference in my communications role.
I like that Ragan provides speakers from a wide variety of fields, but their messages can be applied to all communicators. No matter what you do, you can ALWAYS walk away from a Ragan event with solid knowledge and advice.
This is THE place to learn from the best in the industry. The networking amongst the participants is extremely valuable, always sharing best practices.
I thoroughly enjoyed this three-day course. It went so quickly! Jam-packed with insightful nuggets and useful resources. Great instructors, content packaged in a useful way. Will be back for more courses!
I always make an effort to attend Ragan events and webinars because I know they will be worth the money and time.