VIRTUAL
WORKSHOP
Make your organization stand out from the ESG crowd
Employees, customers, the public and the news media care about Environmental, Social and Governance (ESG), one of the biggest trends in years. ESG is not just for publicly traded companies. Private firms and nonprofits also are changing their practices. But ESG poses challenges for communicators, who must master new skills and learn to apply existing skills to a new subject.
Join Ragan Consulting Group and your peers on May 24 for this interactive, hands-on workshop where you’ll learn by doing with ESG and storytelling experts Jim Ylisela and Tom Corfman. You’ll dive into stories and come up with actionable ideas to take your ESG reporting to the next level.
Top 5 things you’ll learn in this workshop:
- Be the best ESG storyteller in your organization: How to read and analyze data, find the best sources, and write a story that resonates with employees, customers and news media.
- The ESG recipe: Read examples of ESG content and make suggestions using the techniques of storytelling and journalism.
- Scope out: What do regulations proposed by the U.S. Securities and Exchange Commission mean for communicators? What do you need to know?
- Virtual newsroom: Pitch your story ideas to the workshop trainers. Then learn how to report and write them.
- Wrap up: Final tips for your ESG storytelling, and get your questions answered.
You’ll also receive these exclusive bonus materials:
- How to Score Your ESG Storytelling with ESG-9 — Ragan Consulting Group’s nine-point criteria
- FAQs: Eight answers you need to have to tell your ESG stories
- 7 Ways Communicators Should Start Telling ESG Stories
- Who cares about ESG? Who doesn’t?
- What was the investment trend Milton Friedman scorned?
PRESENTERS
Jim Ylisela is co-founder and senior partner of RCG. He is an award-winning veteran Chicago journalist and a former publisher of Ragan.com. He brings more than 30 years of experience in writing, editing, communications research and consulting. Ylisela has designed and organized newsrooms for many companies and organizations, including Northwestern University’s Medill School of Journalism, where he served as a faculty member and co-director of Medill News Service from 1988 to 2001. He works with communicators to create brand journalism news sites, organize and train writers and editors and restore reporting (and creative storytelling) to internal and external communications.
Tom Corfman is a senior consultant with 30+ years of experience in journalism, media relations and the law. He began his career as a civil rights litigator and criminal defense lawyer specializing in white-collar cases. He then became managing editor at The Chicago Reporter, an investigative monthly on race and poverty. Later, he was a reporter and editor at the Chicago Tribune and Crain’s Chicago Business, where he wrote or edited many high-pressure investigative stories on defense contractors, pharmaceutical executives, real estate developers and Medicaid providers. Before joining RCG in 2021, he served for four years as director of communications for Cook County Treasurer Maria Pappas.
WHO SHOULD ATTEND?
You should attend if you spend at least a quarter of your time in any of these areas:
Corporate Communication • Environmental, Social and Governance • Strategic Communications • Marketing • PR and Media Relations • Storytelling • Corporate Culture • Employee Engagement • Executive Communications
| Regular Rates | |
|---|---|
| Registration | $575 |
| Ragan Insider Registration | $475 |
| Nonprofit Registration | $425 |
Phone registrations and group pricing: For group orders please contact our customer service team at 800-878-5331 or cservice@ragan.com
Top 5 reasons to attend this workshop
- You’ll listen to and interact with some of the nation’s top communications experts.
- You’ll receive all presentations and handouts.
- You’ll get access to an on-demand recording of the event for twelve months.
- You’re guaranteed extensive, how-to instruction that you can use immediately.
- You can attend this immersive session without having to leave your desk.
Registration
For questions related to event registrations, please contact:
Shallon Blackburn
Customer Service & Sales Manager
ShallonB@ragan.com
Sponsorship
If you’re interested in sponsoring this event, please contact:
Hannah Lavelle and
Andrew Newton
sponsorship@ragan.com
Program
For information on programming and speakers please contact:
Brian Pittman
Strategic Program Manager
brianp@ragan.com
PRESENTED BY:
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