Ragan Webinar

Future-Proof Your Internal Communications for 2025

Trends, Tactics, and Transformations

Thursday, December 5, 2024 2-3:30 p.m. ET
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It’s critical to be prepared for the trends of 2025 if you’re managing internal communications. The past year faced economic uncertainty, industry layoffs in tech, climate-related disasters, and a heated political season—and it all impacted how you communicated with employees. Get ahead of the curve for the year ahead, and join us for this vital Ragan webinar on December 5th, 2024, where we will dive into the top three trends our experts see on the horizon. You'll gain practical insights on navigating these potential hurdles and learn how to prepare for and manage organizational shifts and uncertainty with precision. Join us to get a clear picture of what's coming—and how you can lead your company’s communication strategy into the future.

Throughout this 90-minute event, we’ll also address shrinking budgets, and show you how to make do with less. You’ll walk away with actionable tips for stretching your resources, repurposing content, and building cross-functional partnerships that extend your reach. And finally, we’ll explore how DEI is evolving—and what that could mean for the future. This is a must-attend event for anyone interested in planning a strategy for 2025.

Join us on Dec. 5th, 2025 from 2-3:30 PM ET!

Our 1.5-hour program will give you quick insights, practical strategies and a playbook that your internal comms team can implement right away.

AGENDA

2:00 – 2:20 PM ET
Top Internal Communications Trends for 2025

The past year has been shaped by the unrelenting boom of gen AI, economic factors and inflation, the presidential election, global events and much more. Now, we’ve tapped experts who have gazed into their crystal balls to determine just how these trends will continue—and evolve—to help you plan for the year to come. We’ll explore:

  • Embracing AI: Learn how to integrate AI-powered platforms into your daily workflows as these new technologies continue to revolutionize organizational communication. We’ll explore what’s next with automated content creation, personalized messaging, streamlined workflows, and data-driven targeting.
  • Navigating Change: Effective internal communication strategies are essential for successfully managing organizational changes, from minor adjustments to major transformations, and there’s more on the horizon. We’ll examine the trends you need to prepare for, including insights on union negotiations and evolving labor relations.
  • Empowering Employee Voices: Every employee is a potential communicator and can help generate content not just internally—but externally. Learn how you can tap your employees to help foster authenticity, diversity, and enhanced engagement across organizations of all sizes.
Senior Vice President, Workplace Advisory
Edelman
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2:20 - 2:50 PM ET
Maximizing Impact on a Limited Budget: Doing More with Less

Communicators frequently face the challenge of delivering high-impact results on tight budgets. In this session, you’ll learn creative ways to tackle this dilemma by becoming more efficient and effective, optimizing your existing resources, demonstrating ROI to advocate for larger budgets in the future, and strategically allocating your efforts to achieve maximum impact.

  • Maximize Your Reach: Tactics for leveraging existing communication channels—plus, the commtech and tools that come without extra costs.
  • Metrics That Matter: How you can measure and demonstrate the ROI of your internal communications initiatives to C-suite.
  • Work Smarter, Not Harder: Best practices for repurposing content and streamlining workflows to boost efficiency.
  • Win Leadership Support: Learn approaches to secure leadership buy-in and advocate effectively for internal communications resources.
Internal Comms Lead
Pinion
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2:50 - 3:30 PM ET
PANEL DISCUSSION
From DEI to DEIB: Emphasizing Belonging and Purpose

DEI is transforming and will certainly look different in 2025 from its current form. That doesn’t mean its core principles are not important—after all, there’s a business case to be made, as companies with the highest employment diversity are 39% more likely to overperform than more homogenous organizations. Learn from these experts how the vision for this discipline is expected to broaden beyond just representation and equal opportunities—and how it’s a catalyst for innovation and business success. You’ll learn:

  • Integration Across Organizations: Discover strategies for embedding DEI principles into every aspect of your organization, moving beyond siloed approaches to create a truly inclusive culture that intertwines all departments and functions.
  • Inclusive Leadership Development: Techniques for cultivating inclusive leadership skills among managers for a top-down approach to cultural change that drives initiatives throughout the organization.
  • Adapting to Hybrid Work Enviroments: Learn how to address DEI challenges in hybrid and remote work settings, ensuring equitable access to resources, opportunities, and inclusive practices in virtual and in-person contexts.
  • New Measurement Metrics: Insights into emerging tools and metrics for assessing DEI progress, including holistic measures that go beyond representation to track engagement, retention, and career progression.
Senior Partner & Global Lead for True MOSAIC DE&I Practice
FleishmanHillard
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Managing Director
Alder Street Collective
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Senior Leader, Equity, Inclusion & Diversity | North America
Mars
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3:30 PM ET
Top 5 Takeaways
Don't miss this unique opportunity!

Top 3 things you’ll learn:

  • Understand how AI, employee-generated content, and change management will shape internal communications.
  • Learn practical strategies for stretching resources, measuring ROI, and securing leadership buy-in.
  • Discover how to embed DEI across your organization and track progress with emerging metrics.

PRESENTERS

Senior Vice President, Workplace Advisory
Edelman
Read bio
Internal Comms Lead
Pinion
Read bio
Senior Leader, Equity, Inclusion & Diversity | North America
Mars
Read bio

Managing Director
Alder Street Collective
Read bio
Senior Partner & Global Lead for True MOSAIC DE&I Practice
FleishmanHillard
Read bio

MODERATOR: Isis Simpson-Mersha, Reporter/Conference Producer, Ragan Communications READ BIO

PRICING
Join us for Future-Proof Your Internal Communications for 2025.

Rates
Registration $375
Nonprofit/Gov/Edu Registration $350
Ragan Insider Registration $325

Can't make it on December 5? All attendees will receive a recording of the webinar.

WONDERING IF YOU SHOULD ATTEND?

Here’s what past attendees are saying about Ragan and PR Daily Events!

WHO SHOULD ATTEND?

You should attend this webinar if you spend at least a quarter of your time in any of these areas:

Internal Communications • Corporate Communication • Employee Communications • Executive Communications • Manager Communications • Content Creation • Writing and Editing • HR Communications

REGISTER NOW

For questions, please contact customer service at

CService@Ragan.com or by calling 800-878-5331.