Crisis Communications Conference

New strategies to prepare, defend and promote your organization during a crisis

May 10, 2019 • WEBCAST

#RaganCrisis

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In today’s turbulent media landscape, a crisis can threaten your organization’s brand image at a moment’s notice—and communicators must act faster than ever before.

Whether you’re looking to bolster your reputation or better respond to situations that can befall your organization at any time without notice, you’ll learn how the era of fake news and fast-moving social media backlash have changed communications best practices.

Don’t miss this chance to take pages from crisis playbooks that will show you how to confront such emergencies as viral tweets, natural disasters, brand activism, security breaches and more. 

What you'll learn:

  • Ways to craft and employ phase-based messaging
  • How to prepare your organizations and clients for a security breach
  • Tips for inserting your narrative across platforms and getting ahead of a quickly moving news cycle
  • The crucial differences between reaching and influencing internal stakeholders vs. external audiences
  • How to prepare for blowback without compromising your messages

Can't attend in person? Sign up for our live webcast!

Top 4 benefits of attending the webcast:

  • Attend this immensely popular conference from the convenience of your desk: No travel concerns, hotels or extra costs associated with attending the event live.
  • Watch with your entire team.
  • Order the webcast, and get six months of on-demand access to this inspirational conference that will transform your organization.
  • The ability to ask questions: This isn’t a passive experience. You and your team have the opportunity to ask questions, which can be relayed to speakers presenting at the event.

REGISTER FOR WEBCAST

LIVE WEBCAST

We will be webcasting this conference live.

Order the webcast and get on-demand access to this inspirational conference that will transform your organization.

The webcast will be available on-demand within 7 business days after the event.

VIEW WEBCAST AGENDA

A FEW OF OUR FEATURED SPEAKERS

Vivi Siegel
Associate director for communications, Division of Environmental Health Science and Practice
Centers for Disease Control and Prevention
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Shekinah Young
Communications officer
Principal Foundation
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Sean Greenwood
Grand Poobah of PR
Ben & Jerry’s
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Paul Baltes
Director of Communications
Nebraska Medicine
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VIEW ALL SPEAKERS

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NEED TO CONVINCE THE BOSS?

Here are a few excellent takeaways you’ll bring back:

  • How to be sensitive to social and political issues
  • Ways to marry your external and internal crisis communications plans
  • Tips to set up key stakeholders as spokespeople and allies
  • How to make the best of unpopular policies and procedures and defend disliked decisions
  • Takeaways o fine-tune your crisis messaging to create desired results
  • Tips for planning for a multitude of scenarios in response
  • The makeup of the cybersecurity landscape, including the language to add to your lexicon and tools to enhance your skill set
  • How to handle reporter phone calls and interview requests when your reputation is threatened
  • How to successfully execute your crisis preparations and strategies

APPROVAL LETTER

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Thank you to our current sponsors and partners

 
 

Join us as an event sponsor and meet your target audience, showcase your products, present thought leadership, generate leads and boost your brand.


Here are a few examples of opportunities we offer: