Ragan Webinar

Comms That Calms: Messaging That Resonates Amid Uncertainty

Thursday, May 1, 2025 • 2-3:30 p.m. ET
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Communicators have been losing sleep over trade disruptions, economic pressures and an ever-evolving media landscape. The common thread? Uncertainty—and the need for strong, steady messaging that provides calm, clarity and confidence. In this volatile environment from internal comms to PR and IR need a practical guide for crafting messages that resonate, reassure and inspire trust.

This 90-minute webinar brings you proven strategies for delivering messaging that calms, convinces and conveys confidence—straight from seasoned White House insiders, executive comms leaders and more. Whether you’re guiding leaders through major transitions, steadying uneasy stakeholders or translating complex policies for the public, you’ll learn time-tested frameworks that build trust amid uncertainty, align audiences with key objectives and offer clarity when it matters most.

Why attend?

  • Apply persuasive frameworks like CARE, CLEAR and PSBA to sharpen your comms in critical times and make every word count—whether for a speech, memo, executive LinkedIn post or town hall.
  • Engage and reassure your audiences during transitions, crises or policy shifts.
  • Gain insider techniques from former presidential and executive speechwriters who’ve tackled high-stakes communication—and see how those same tactics work in everyday comms.
  • Walk away with insider tips, templates and a toolkit you can immediately put to use. (Yes, we’ll even dig into AI tools tailored to help you punch up everything from presentations to posts.)

Join us on Thursday, May 1st from 2-3:30 PM ET!

Register now to help your leaders communicate with clarity and conviction when it matters most.

MODERATOR

AGENDA

2:00 – 2:40 PM
Panel
Breaking Through the Noise: Comms for Anxious Audiences

When audiences face overwhelming change and uncertainty, even brilliant messaging can fall flat. Our panel of veteran speechwriters from government, corporate and public affairs backgrounds will share real-world examples of speeches that calmed fears, built consensus and moved audiences to action during major transitions—from administration changes to corporate restructurings. You'll learn:

  • The PSBA framework: A deep dive into the “Problem-Solution-Benefit-Action” template for high-stakes messages during times of change.
  • The “Language of Leadership”: Word choices, sentence structures and rhetorical patterns that project confidence and clarity—with examples from addresses that can be used in any format.
  • Body language and delivery coaching: Techniques for an authoritative presence, voice modulation and gestures that reinforce messages—and how to apply them to LinkedIn Live and other channels.
  • AI-powered tools: How ChatGPT, Claude and specialized tools like Speechify and Rhetoric can help with research, ideation and drafting of presentations—with ready-to-use prompts.
2:40 – 3:05 PM
Case Study
From Policy to People: Crafting a Consistent Executive Voice Across Channels

Today’s leaders need more than a great speech—they need a unified, authentic voice across all comms channels. This case study reveals how one exec managed speechwriting during the recent administrative transition, ensuring consistency across platforms while maintaining impact. Learn their blueprint for a cohesive multichannel strategy that bridges divides and resonates with diverse audiences. We’ll cover:

  • The CLEAR method: A five-step “Context-Logic-Evidence-Action-Reinforce” strategy for explaining complex policy, organizational or other changes clearly and convincingly.
  • The CARE framework: How to use a “Credibility-Action-Reassurance-Empathy” model to infuse leadership messages with empathy and connect more deeply with stakeholders amid uncertainty.
  • Capturing voice: Proven interview and content-analysis techniques to pinpoint your exec or SME’s authentic, trust-building voice—free or jargon, hype or clutter.
  • Cross-platform adaptation: Tactics to convert a single speech or statement into tailored messages for social media press releases and internal channels—without losing consistency or impact.
3:05 – 3:30 PM
Fireside Chat
West Wing Wisdom: Speechwriting Lessons for All of Today’s Comms Challenges

For 37 years, Ragan has featured insights from White House writers dating back to President Ronald Reagan. This tradition continues with an exclusive conversation featuring a former White House comms advisor and wordsmith who helped craft presidential messages during pivotal moments. From handling public scrutiny to navigating divisive topics, learn how all communicators can cut through the noise, steer conversations and unify audiences. We’ll explore:

  • Stories from the front lines: Rarely shared methods for handling sensitive topics amid intense pressure.
  • Trust-building in the disinformation era: How past presidents have balanced authority and empathy despite conflicting information—especially around polarizing issues.
  • Evolving media landscape: How speechwriting has shifted from stand‐alone addresses to multi‐channel content—plus key tactics to adapt without losing authenticity.
  • Behind‐the‐scenes processes: Proven methods for handling last‐minute changes, ensuring accuracy and building your own credibility as a communicator.
3:30 PM
Top 5 Takeaways
Don't miss this unique opportunity!

Top 3 things you’ll learn:

  • Plug-and-Play Frameworks: Use CARE, CLEAR and PSBA to calm nerves, unify audiences and build trust—across speeches, memos, and social channels.
  • Insider Tech Tools & Tips: Leverage next-gen platforms (like ChatGPT, Claude and more) alongside White House-level tactics to refine drafts, shape messages and meet tight deadlines.
  • Confidence-Building Communication: Reassure anxious stakeholders, handle divisive issues and convey clarity in a crisis or policy shift—so you can focus on what matters most.

PRESENTERS


Speakers will be announced soon.

MODERATOR: Brian Pittman, Manager of Strategic Programming, Ragan Training and PR Daily READ BIO

PRICING
Join us for Comms That Calms: Messaging That Resonates Amid Uncertainty.

Rates
Registration $450
Nonprofit/Gov/Edu Registration $425
Ragan Insider Registration $400

Can't make it on May 1? All attendees will receive a recording of the webinar.

 

WONDERING IF YOU SHOULD ATTEND?

Here’s what past attendees are saying about Ragan and PR Daily Events!

WHO SHOULD ATTEND?

You should attend this webinar if you spend at least a quarter of your time in any of these areas:

Brand Management • AI Integration • Marketing • Content Strategy • Content Creation • Strategic Communications • Internal Communications • Social Media • Global Communications • Issues Management • Executive Communications • Measurement Communications • Reputation Management • Digital Communications • Public Relations • Media Relations

REGISTER NOW

For questions, please contact customer service at

CService@Ragan.com or by calling 800-878-5331.