AI Horizons Conference
The Global Gathering of Comms + Marketing
Feb 24-26, 2025
Fontainebleau Miami Beach
- Expand Your Knowledge
- Transform Teams
- Sharpen Strategies
- Master AI Tools
- Streamline Workflows
- Boost Performance
- Network with Visionaries
- Experience AI
- Drive ROI
Two Inspiring “Show” and “Tell” Tracks ~ One Transformative Experience. Be the Communicator that Leads the AI Charge at Your Organization!
Are you ready to unlock AI innovations and transform your entire comms, marketing and content ecosystem—propelling your career, team and company ahead of the competition?
Welcome to a new breed of AI conference—one that doesn’t just talk about the future but empowers you to shape it. The AI Horizons Conference is your launchpad to new frontiers in business, communication and marketing. This immersive, hands-on experience will propel you from “what if” to “what’s next”—giving you the insight and skills you need to harness the full potential of “co-intelligence” (AI + human intelligence).
On February 24-26, join Ragan, PR Daily and hundreds of your peers at the Fontainebleau Resort where you’ll discover how to leverage cutting-edge AI tools to supercharge your strategies, blend human creativity with AI efficiency for more effective content creation, navigate the ethical considerations of AI implementation, and transform your workflows to boost productivity, performance and profits.
Our “Show” and “Tell” tracks offer both tactical implementations and strategic insights—and our lineup of communications leaders, industry luminaries, authors and instructors will provide the expertise you need to thrive in this brave new world. Don’t miss the opportunity to elevate your AI game and results and meet with other practitioners with similar challenges.
Why just “keep up” with AI when you could lead the charge? Register now to chart your course to new opportunities and HORIZONS.
Register Today to Secure your Spot! Don’t miss this opportunity to:
- Connect with your peers.
- Access exclusive content and resources.
- Get the ideas & tools to stay ahead in today’s rapidly changing world.
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Harness AI for enhanced creativity and efficiency
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Optimize workflows with intelligence optimization
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Revolutionize content creation and distribution
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Inspire innovation and integrate ethical AI practices
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Zero in on data-driven insights for better decision-making
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Orchestrate seamless human-AI collaboration
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Navigate future trends and stay ahead of the curve
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Scale your impact with AI-powered solutions
AGENDA
Session One: AI Fundamentals (30 mins)
Crash Course on AI for Communicators
Let’s kick things off and set the stage with an essential overview of AI. Whether you’re just starting out or need a refresher, you’ll explore key AI terms and concepts and understand how generative AI is transforming marketing and comms. We’ll break down what AI tools can do for you—and how to integrate them into your marcom strategy. What you’ll learn:
- Demystifying AI: A breakdown of the core concepts, terminology and principles behind generative AI—and how to add them to your marcom lexicon.
- The AI Landscape: How AI fits into marketing and comms, from chatbots to content creation.
- AI Strategy: A step-by-step process to align AI with your comms goals and workflows.
- Breakout: Write down one AI tool you’re already using (or one you think might be AI-powered) and identify a new way to use it in your current workflow.
Session Two: Tools and Tech (15 mins)
The Must-Have GenAI Tools for Your Tech Stack
Next, we’ll get to explore the top generative AI tools that every communications pro needs to add to their toolkit. From text generation to image creation and video production, these tools will help you streamline processes, enhance creativity and stay ahead of the curve no matter what’s coming. What you’ll learn:
- Gen AI Toolbox: Top GenAI platforms to add to your marcom quiver—plus how to set up or optimize your accounts.
- Tech Stack Optimization: How to set up or optimize these tools in your current tech environment, ensuring seamless integration with your existing workflows.
- AI in Action: Real-world applications and use cases of AI for marketers and communicators.
- Breakout: Spend 5 minutes researching one of these AI tools and jot down one immediate use case for how you could integrate it into an upcoming project.
~10-Minute Break~
Session Three: Content Gen (30 mins)
Deep Dive into AI for Content Creation
AI can revolutionize your content process, from brainstorming ideas to refining messaging. In this session, we’ll explore how to integrate AI into your content strategy, define personas and generate impactful copy through structured prompts. What you’ll learn:
- AI for Content Strategy: How to use AI to map out content plans, develop personas and align messaging with internal and external audience needs.
- Brainstorming and Planning: How to generate creative ideas, refine content and streamline planning processes—including how AI can create efficient content calendars and timelines.
- Prompt Primer: Best practices and easy hacks for crafting and refining AI prompts to generate clear, audience-specific content.
- Breakout: Craft a quick AI prompt to generate a headline or social media post for an upcoming campaign.
Session Four: Video (30 mins)
Digging into AI for Video Creation
Creating visually compelling content has never been easier with AI. This session will cover how AI tools like DALL-E, Sora, Synthesia and more can help you automate video production and enhance video quality for your campaigns. What you’ll learn:
- The Video Toolbox: Top AI platforms for generating video content quickly and effectively, including Dall-E, Midjourney, Sora, Synthesia and more.
- Automating Video Production: Practical steps to streamline your video workflow with AI—from concept to can, including the best AI tools for video editing.
- AI-Driven Creativity: How AI can enhance video content creation and open new possibilities for visual storytelling—without abdicating your creativity, voice and vision to AI.
- Breakout: Draft a quick storyboard idea using an AI tool for a video project you have in mind.
~ 15-Minute Hands-On Activity ~
Apply what you’ve learned by creating a quick, draft video clip to take back to your team.
~10-Minute Break~
Session Five: Privacy/Legality (15 mins)
Navigating AI Privacy, Legality and Rights
AI opens up new ethical and legal challenges for all content creators—especially those of us in marketing and communications, where one simple misstep can turn a cool content idea into a legal imbroglio or full-blown brand crisis. In this session, we’ll wade into privacy issues, intellectual property rights and how to navigate the legal landscape of AI-driven content creation. What you’ll learn:
- Responsible AI: How to avoid pitfalls like bias, misinformation and copyright issues.
- Ethical Considerations: Guidelines for navigating the ethical landscape of AI in comms, including transparency in AI usage and ensuring diverse representation in AI-generated content.
- Legal Framework: The legal implications of AI use in marketing and comms, including data protection laws and intellectual property rights specific to AI content.
- Breakout: Identify one legal or ethical consideration you think will be most relevant to your company’s AI use—and share how you plan to address it.
Session Six: Implementation (15 mins)
Rolling Out AI in Your Company
Implementing AI tools effectively requires strategy. We’ll wrap up by discussing how to create AI task forces, manage AI rollouts and integrate these tools into your team’s workflows. We’ll also explore change management strategies to ensure smooth adoption and ways to foster a culture of continuous learning around AI. What you’ll learn:
- Strategic Implementation: Tips for rolling out AI across teams and departments—including best practices for setting up a team to manage AI implementation and policy.
- Measurement Matters: A quick snapshot of the tools that can help you track the impact of AI on productivity, workflow efficiency and content quality—so you can prove the value of your AI efforts.
- Change Management: Practical ways to overcome resistance to AI adoption while fostering a culture of innovation not just within your team—but your organization.
- Continuous Learning: How to set up ongoing training programs and knowledge-sharing initiatives to keep your colleagues up to date with evolving AI tech.
- Breakout: Spend 5 minutes outlining the first three steps you would take to introduce AI in your organization.
~ 10-minute Q&A ~
You might think you’ve got prompting down, but an Open AI study found that 60% of AI users report dissatisfaction due to poorly structured prompts. Many communicators fail to provide the necessary context or specificity, resulting in irrelevant or incomplete responses. This session will show you how to ride the latest wave of advanced prompt engineering to transform vague commands into precise, highly effective prompts and better results, ensuring you get more out of every interaction. We’ll cover:
- Prompt Pitfalls: Common mistakes that lead to poor AI outputs—and how to avoid them.
- Precision Frameworks: Advanced frameworks like role-based, zero-shot and few-shot prompting to sharpen AI responses.
- Layered Context: How to craft prompts that deliver clearer, more targeted results by layering personas, tasks and contextual clues.
- What’s New: How OpenAI’s Strawberry flips the script on prompting—including how to execute multi-step, chain-of-thought prompting for more complex problem-solving scenarios, strategies and content outputs.
- Practical Application: Prompt flowcharts and formulas you can apply now to solve common comms challenges (and yes, we’ll give you an assignment in the room to sharpen your skills).
You know AI can create powerful visuals, but are you using it effectively? As more brands race to adopt AI-content, many marcom pros are struggling to balance the “awe” factor with authenticity. AI tools like DALL-E, Sora and Adobe Firefly Video Model can help automate visual storytelling, but your content can risk feeling impersonal or worse due to the “uncanny valley,” bias and deepfakes. This session shows you how to navigate these pitfalls and harness AI’s creative potential—so your visuals resonate and remain authentic. We’ll cover:
- AI Visual Mastery: Step-by-step instruction for using AI tools like DALL-E, Sora, Synthesia, Adobe Firefly and X’s Grok-2 to create engaging video and visual content.
- Automation with Impact: Tips to automate video production with AI while maintaining storytelling quality and authenticity.
- Personalization at Scale: How AI can help you tailor visual content for diverse audiences across platforms, driving higher engagement.
- AI Risks: How to address the ethical concerns of AI visuals while retaining the human touch, including navigating bias, avoiding deep fakes and more.
- Interactive Breakout: You’ll collaborate in teams to create an AI-generated visual and share it across social media using your new AI skills.
AI isn’t just changing search—it’s becoming the new arbiter of your brand’s reputation. As AI tools and agents increasingly synthesize and interpret search results, they’re fundamentally changing how audiences discover and understand your brand. This session reveals why GenAI and search transformation should be on every exec’s radar, not just your SEO team’s. Join us to learn how to influence the machines that are influencing your audiences—and discover how to adapt your content strategy to thrive in this new landscape where AI has become the primary mediator of brand experience. We’ll cover:
- GEO vs. SEO: Key differences between traditional SEO and GEO, and how AI’s integration into search is changing the rules of the game.
- AI as the Brand Gatekeeper: How AI is becoming the new arbiter of brand reputation—and why execs need to pay attention.
- AI-Driven Consumer Behavior: How AI’s ability to summarize search results changes how consumers interact with your brand and come to the table more educated.
- Auditing AI Impact: How to assess how your brand is being represented by AI search engines—and how to identify gaps in your content.
- Actionable AI Strategy: How to create a plan to influence AI’s perception of your brand, ensuring positive brand experiences and enhanced reputation.
Join us at the hotel bar as we get to know each other at this casual cash bar meet-up and kick off the conference in style!
Want to see how AI and XR can transform your brand storytelling—from the inside out? Dive into EY’s groundbreaking journey, where immersive tech isn’t just enhancing EX—it’s revolutionizing how global brands connect with every audience. Put on your headset and step into EY’s virtual offices, where 4,000 interns gather, collaborate and innovate in ways that redefined corporate culture. In this hands-on session, EY’s Metaverse Lab director and talent brand marketing leader reveal how they merged AI-powered XR with strategic comms to create experiences that ripple from internal engagement to external brand power. Get ready to discover a new horizon of innovation that’s reshaping corporate storytelling. You’ll experience:
- Blueprint for Immersive Impact: How EY created an AI-enhanced virtual world that engaged 4,000 interns through personalized purpose statements and gamified experiences—plus the business case that made it possible.
- From Virtual to Reality: Inside the “Kicks Challenge” campaign that turned virtual shoe designs into EY/Nike/Croc collabs, transforming employees into brand ambassadors.
- Strategic Partnerships: Proven strategies for orchestrating cross-functional success with design teams, tech partners and business units to drive XR outcomes.
- Content Amplification Strategy: A framework for converting immersive experiences into powerful PESO content that maximizes reach and ROI across all channels.
- Innovation Leadership Playbook: How to break free from the content treadmill and position yourself as a C-suite innovation catalyst with scalable, cost-effective AI-XR initiatives that drive business goals.
Step into our AI Lie Detector Booth and put your deception detection skills to the test. In this one-of-a-kind interactive challenge, you’ll navigate the treacherous “Uncanny Valley” of AI-generated content across text, images and video. Can you outsmart the algorithms and spot the deepfakes, hallucinations and subtle AI artifacts that fool even the pros? Sharpen your detective skills and skepticism—it’s time to become the Sherlock Holmes of AI deception and guardian of brand integrity. What you’ll experience:
- Text Truth-Seeking: Analyze written content to identify AI hallucinations, factual errors or stylistic inconsistencies in AI-generated text.
- Image Interrogation: Examine a rogue’s gallery of images to spot AI giveaways like phantom wonky features and other digital fingerprints of AI trickery.
- Deepfake Detection: Scrutinize video clips to discern AI-generated or manipulated content, honing your eye for subtle signs of deepfakery.
- Brand Protection Toolkit: Leave with a checklist for implementing foolproof AI content verification processes, fortifying your brand against the rising tide of AI deception.
Dive into the future of brand storytelling and create a digital version of yourself or a key executive in your organization that captivates audiences. In this hands-on workshop experience, you’ll harness multiple AI tools to build a compelling digital avatar that aligns with your brand. Under the guidance of Phyusion's Founder and Chief Strategist, Samantha Stark, you’ll weave together text, visuals and video to bring your digital self to life, unlocking creativity and driving high participation in the digital realm. What you’ll experience:
- Voice Discovery: Use ChatGPT to develop authentic LLM brand voice guidelines that capture your or your spokesperson’s unique style and perspective.
- Power Prose: Leverage Claude to draft a compelling short video script your newly defined LLM brand voice.
- Digital You: Learn the ins-and-outs of creating your own digital avatar using cutting-edge AI tools.
- Screen Debut: Transform your message into a short video, bringing your digital twin to life and ready for various communication channels, using a platform such as Synthesia.
- Strategic Q&A: We’ll wrap up by exploring innovative use cases for digital personas across your organization's communication landscape.
Experience the cutting edge of digital deception and defense, presented by Edelman’s global head of digital crisis comms. In this eye-opening session, you’ll witness the alarming ease of creating deep fakes using GenAI—even on your own smartphone. But don’t worry, we won’t leave you defenseless. You’ll also learn how to protect against these threats using a simple crisis comms framework for the AI age. Get ready to:
- Understand the Mis-/Disinformation Landscape: Explore the rising tide of concern around disinformation—and the factors driving it.
- Grasp AI’s Impact on Disinformation: Witness the seismic shift AI has caused in the creation and spread of disinformation.
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Leverage AI for Good: Discover how AI can help organizations to combat disinformation threats and bolster crisis prevention.
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Navigate Mis/Disinformation Effectively: Understand a roadmap for building organizational resiliency and readiness in the face of AI-driven challenges.
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Participate in an Interactive Exercise: In just 15 minutes, we’ll create a variety of types of AI-generated media together in the room—so you truly understand the power and risks of these technologies firsthand.
In this hands-on session, you’ll learn how to harness AI tools to turn complex data sets into clear, compelling visual narratives. Whether you’re presenting quarterly reports or crafting a share-worthy infographic, you’ll discover how AI can automate the data visualization process while helping you communicate insights that make a splash with your audience. Perfect for communicators and marketers who want to make data more accessible and eye-catching without needing a data scientist on speed dial. What you’ll experience:
- Paint by Numbers: Connect the dots with step-by-step examples using tools like Tableau or Power BI with built-in AI capabilities to transform data into interactive charts and graphs.
- Visual Insights: Experiment with automated visual storytelling, turning a simple dataset into a narrative-driven infographic that highlights key insights.
- Customizable Templates: Explore AI-assisted customization options to tailor visuals to your brand’s style and audience needs.
- Instant Data Narratives: Learn how to quickly adjust parameters to test different data visualizations, discovering what resonates best with your audience.
Ready, set, write! In this fast-paced session, we’ll generate a style guide together for crafting head-turning headlines for everything from articles and emails to social media posts. Using these insights, you’ll go head-to-head with AI in a headline-writing sprint. See how your copy creations stack up against AI alternatives and then discover how to tap AI as your writing partner and editor. Bring your laptop and quick-thinking skills—and let’s see who can craft the most clickable headlines! What you’ll experience:
- Headline Hustle: Engage in rapid-fire headline writing challenges, competing against AI on various prompts for articles, emails and social posts.
- AI Assist Mode: Use AI tools to generate alternative headlines, analyzing strengths and weaknesses of machine-created content.
- Edit-o-matic: Apply AI-powered editing tools to refine your headlines, learning key metrics for improvement.
- Creativity Counts: Explore strategies to collaborate with AI for maximum headline impact, balancing human creativity with AI efficiency.
With AI set to automate 60-70% of knowledge workers' tasks (McKinsey), marcom pros have a unique opportunity to grow their influence by choosing how to use that freed time: incremental improvements or creative breakthroughs. This interactive, hands-on session is ideal for leaders who want to expand their influence and leverage the time freed by AI to think bigger and more strategically. Like skilled surfers, you’ll learn to spot the waves that will propel you forward, not push you under—and you’ll leave with steps to achieve true creative impact. Well cover:
- Transforming Mundane AI Interactions into Creative Catalysts: How to elevate routine AI tasks into opportunities for innovative thinking.
- Ensuring Creative Outputs Align with Your Org’s Authentic Perspective: Tips for maintaining brand voice and values while using GenAI.
- Refining Outputs for Nuanced, Engaging Messaging: A strategy to enhance AI outputs, making your messaging more personalized and impactful.
- Equipping Creators with Essential AI Knowledge: How to implement training on key areas like copyright basics—ensuring consistent, responsibly produced AI materials.
- Overcoming Creative Blocks with AI-Driven Insights: Takeaways for using AI to break through creative barriers and generate fresh perspectives.
Tired of your pitches falling flat? Time to unleash your inner shark. In this session, you’ll dive into AI-assisted pitching for your brand, project or big idea. We’re not just talking theory—you’ll be crafting, refining and delivering a killer 30-second pitch that’ll impress your team, boss, dream client or even the C-suite. Grab your teammates, race against the clock and let AI be your secret weapon as you compete for the title of Pitch Perfect. AI newbie or a seasoned pro—this tank has room for all. Here’s what's on the menu:
- Brain-Jam with Bots: Unleash AI brainstorming tools to cook up pitch angles so fresh, they’ll make your old ideas jealous.
- Polish 'til it Shines: Transform your rough diamond into a gleaming gem with AI writing assistants (we’ll show you how to turn ChatGPT into your personal pitch doctor).
- Rehearse with Robo-Coach: Get schooled by AI on your body language, tone and delivery (it’s like having a Hollywood coach in your pocket).
- Face the RoboSharks: Survive the ultimate test—pitching our panel as they slice and dice your presentation, serving up scores and feedback faster than you can say “budget approved.”
Regulated industries from healthcare and government to finance are walking an AI tightrope. But fear not! This session unpacks real-world AI implementation stories—warts and all. Join cross-sector leaders as they map out a clear path to AI success, minus the costly detours. Our panel of battle-tested insiders and execs will share their triumphs and face-palm moments across essential and crucial AI implementation stages. Whether you’re an AI newbie or recovering from a false start, you’ll walk away with a practical playbook for your AI journey. We’ll cover:
- Key Challenges: Barriers to AI adoption and how to overcome them—including securing leadership buy-in, ensuring an authentic voice in AI deployment and even evaluating or engaging with private, gated or custom AI and classified clouds for heavily regulated sectors.
- Set the Foundation: How to conduct AI readiness assessments and ID areas for process automation and content enhancement.
- Test and Pilot: Strategies to run AI pilot programs, including proof-of-concept tests and lower-risk use cases that align with business objectives.
- Align and Educate: Ideas for developing “AI champions” within your team, including tailored training programs and change management techniques.
- Grow and Scale: Practical approaches to expand AI initiatives org-wide while maintaining data security and regulatory compliance.
- Evaluate and Optimize: Techniques to integrate AI tools into your marcomms tech stack, focusing on measurement and continuous improvement.
Wipe out or hang then? When it comes to AI regulation, you want to be on the right side of the wave. Drop into this session where top attorneys, a director of responsible AI and a government AI policy guru will help you navigate the gnarliest AI regulatory swells. From data privacy to IP rights, liability to ethics, get the insights you need to carve through the AI regulatory pipeline—while protecting your career, colleagues and company from getting caught in the undertow of legal complexities. What you’ll experience:
- Scope the Regulatory Lineup: Together, we’ll analyze recent AI legislation and court decisions, mapping out their impact on your AI initiatives with guidance from our expert panel.
- Spot the Ethical Rips: Participate in a live ethical AI assessment, identifying potential biases and compliance issues in three real-world scenarios.
- Navigate Liability Issues: Engage in Q&A on AI liability scenarios, developing strategies to protect your organization from potential legal pitfalls.
- Chart Your Governance Course: Collaborate with peers and experts to draft key elements of an AI governance policy so you can ride out regulatory waters with confidence.
Drowning in AI options? Join this peer-driven session to declutter your AI toolbox. You’ll rotate through themed tables, sharing real-world experiences with popular AI platforms. Discover hidden gems, avoid costly pitfalls and learn which tools your peers swear by—or swear at. Leave with a streamlined list of must-have AI platforms tailored to your needs, and insider tips to maximize their potential. Bring your AI wins, woes and wonder—it’s time to collectively curate the ultimate AI toolkit. What you’ll experience:
- Speed Dating with AI: Rotate through themed tables (e.g., content creation, data analysis, customer service), exchanging rapid-fire reviews of AI tools you’ve used.
- Tool Bingo: Fill out a bingo card of AI features, identifying which platforms excel in specific areas based on peer insights.
- Price-Performance Showdown: Collaborate to create a live, crowd-sourced matrix comparing AI tool costs versus capabilities.
- Future Forecast: Engage in a guided discussion to predict which AI players are most likely to thrive in the next wave of innovation.
Brace for a reality check as a leading digital prophet delivers a counterpoint to the AI-driven future. In this edgy keynote, our renowned innovation guru, futurist and bestselling author will challenge the AI frenzy, arguing that while AI may be revolutionizing industries, the key to success lies not in more automation—but in uniquely human innovation. Drawing from pioneering research and channeling the spirit of iconic innovators, they will make a bold case for why master storytellers and innovators—not algorithms—will shape our future. We’ll cover:
- Why Innovation Matters: AI's role in helping or hindering true innovation—and how to elevate yours in an AI-first world so you can break the shackles of the status quo as a content creator or messenger.
- Beyond the Hype: Why blindly chasing AI automation is a recipe for mediocrity—and how augmented intelligence is posted to become the real game-changer for comms.
- The Storyteller’s Edge: How timeless storytelling principles and mastering narrative will help you create unforgettable brand experiences that no algorithm can replicate (yet).
- EQ Plus IQ: Why further developing uniquely human skills like empathy, creativity and ethical judgement is your ticket to thriving in an AI-saturated world.
- Rewriting the Future: How to act on this controversial vision for a future where AI serves storytellers, not replaces them—and how to turn this shift into your competitive edge.
Much like a baby tiger in the wild, AI is almost irresistibly alluring. But, just as those tiger cubs inevitably grow up into formidable and fierce adults, the dangers and risks of AI make it a force unto itself. Useful and profitable, yes, but also inherently powerful and risky. Join celebrated speaker, AI strategist and tech visionary Noelle Russell for a surprising and practical take on how to implement AI responsibly, ethically and profitably at your organization. Responsible AI promises immense opportunity, but unguided enthusiasm can unleash serious risks. You’ll learn insights to help you:
- Step into a Leadership Role: Harness AI's full potential while safeguarding your org’s reputation.
- Protect the Brand: Mitigate bias, accuracy, privacy and cybersecurity risks from the start.
- Drive Value (and ROI): Make informed choices by seeing through the hype and identifying true AI value.
- Scale Responsible AI: Develop an ethical AI culture across teams and leadership using a proven framework.
Feeling overwhelmed by the AI tsunami? Don’t worry—this panel is your ticket to becoming the AI oracle your organization needs. Join our all-star lineup as we navigate the swells and currents of upcoming AI trends. We’ll cut through the noise to spotlight the AI game-changers set to impact marcomms in 2025. Whether you’re an AI pro or just dipping your toes in, you’ll leave equipped to ride the wave of innovation—not get swept away by it. Get ready to:
- Trend-Spot Like a Pro: Master the art of identifying AI trends that matter to your organization, without needing a fortune teller on speed dial.
- Navigate Regulatory Waters: Chart a course through evolving AI policies, from the EU AI Act to post-election U.S. governance shifts, ensuring smooth sailing for your marcom initiatives.
- Elevate Audience Engagement: Explore how Project Orion, CRX, SearchGPT, AI robotics, quantum AI and open-source AGI will forever change content, connections and companies.
- Reimagine Workplace Comms: Discover how AI is transforming internal comms and what’s next—from virtual AI assistants and avatars to CoPilot updates and more.
- Future-Proof Your Team and Career: Learn the steps needed to transform your role and your team into AI-savvy leaders so you’re not just keeping up but setting the pace.
- Bonus Mind-Bender: How the intersection of AI algorithms and human biorhythms could redefine personalization, decision making and more (warning: transhumanism is no longer science fiction, as you’ll discover).
With 63% of marketers struggling to produce engaging content, it’s time to embrace a trimodal approach that uses AI to elevate text, imagery and video. Hear from Hilton’s editorial director how its AI-assisted newsroom overhaul boosted SEO and discoverability, how a “Be My Eyes” partnership deployed live video and AI to enhance accessibility for visually impaired guests—and how a collaboration with Voyager Space produced a next-level AI-influenced fly-through video envisioning hospitality in orbit. What you’ll learn:
- Content Makeover: How AI plug-ins and tools like ClassifAI can help audit content libraries and online newsrooms, refine SEO—and even boost media coverage.
- Smarter Ideation: How editorial and content teams can leverage ChatGPT and other AI tools for evergreen story ideas, trend spotting and fast research.
- AI-Assisted Hero Content in Action: She how Hilton’s “Be My Eyes” video and a Hilton/Voyager cinematic fly-through broke new ground—with the assistance of AI.
- Cross-Channel Alignment: How to partner with other internal teams—from customer experience and diversity to design—on content strategy that drives business goals.
- Future-Forward Strategy: Insights to better understand AI ethics, privacy and best practices as you scale AI adoption.
While 78% of business leaders expect to see AI ROI in one to three years (KPMG), comms teams are under the gun to deliver yesterday. The silver lining is that you actually can prove AI’s impact now. In this candid panel, seasoned execs spill the beans on wins and face-palm moments aligning AI with their business goals. You’ll get the inside scoop to not just prove AI’s worth—but also to skyrocket your own. Our straight-shooting panel will share:
- Data-Driven Success: Tips for setting up early success metrics and deploying your existing Google Analytics or CRM systems to track AI’s impact.
- Productivity Gains: Use cases help you to quantify AI’s impact on efficiency and workflow.
- Enhanced Engagement: Proven approaches to measure and attribute improvements in engagement, content performance and campaign effectiveness to AI initiatives.
- Cost vs. Benefit: Strategies for comparing AI investments (software, training, etc.) against financial gains—revealing clear ROI that resonates with leadership.
- Revenue Attribution: How to link AI efforts directly to conversions and revenue using multi-touch attribution models—and how to showcase successes with an AI ROI dashboard.
With 79% of journalists already using AI in their work (Muck Rack), it’s time to level up your PR game. Join us to see how AI is reshaping both sides of the pitch—from simplifying PR outreach to transforming how stories are sourced and written. And in a world of deepfakes and AI disinformation, media literacy is more critical now than ever before—for PR and the press alike. Get ready to modernize your media strategy and become the go-to source in today’s increasingly AI-driven newsrooms. What you’ll learn:
- Smart Targeting: How to use AI tools to identify the perfect journalists for your story and personalize your outreach at scale.
- Pitch Perfect: Techniques for quickly crafting AI-enhanced press releases and pitches that cut through inbox clutter and resonate with AI-assisted media newsrooms.
- Newsroom 2.0: How top outlets are using AI for content creation, expertise-on-demand, fact-checking and audience engagement—and what it means for your org’s online newsroom.
- Truth Guardians: How to help the press and your audiences combat AI disinformation and deepfakes by fostering media literacy—plus top AI detection tools to test.
- Crisis Ready: How to use AI to monitor media sentiment and predict PR crises before they erupt.
Is your employee engagement flatlining? Over 60% of employees find their company intranets unhelpful (Gallup), but that’s just the tip of the iceberg. The entire employee experience (EX) landscape is ripe for an AI upgrade. This session reveals how a comms team at a Fortune 500 seized control of their tech stack to transform every touchpoint of the employee journey. From recruitment to retention, you’ll discover how AI can elevate your internal comms strategy and position you as a leader in shaping the future of work. What you’ll learn:
- Tech Stack Takeover: How to win budget for, select and implement the best AI tools that
enhance the entire employee lifecycle. - Recruitment Reinvented: Smart ways to use AI for crafting compelling job descriptions, screening candidates and personalizing the onboarding experience.
- Engagement Analytics: How AI can monitor and predict engagement trends, identify at-risk employees and tailor retention strategies.
- Intranet 3.0: How to transform your intranet into an AI-powered hub of personalized content, seamless knowledge sharing and predictive resource allocation.
- Future-Proofing HR: Methods for integrating AI into performance management, learning and development, and succession planning to navigate the evolving workforce landscape.
Is your social media strategy stuck in the pre-AI era? Time for a video-powered upgrade. With 72% of marketers reporting increased engagement from AI-generated content (Sprout Social) and video now dominating social feeds, it’s time to tap into AI for scroll-stopping content. This session delivers practical strategies to triple your video engagement while halving production time across top social platforms. From crafting viral short-form clips to navigating AI-generated visuals, you’ll learn how to add AI video to your social media mix while staying authentic and legally sound. We’ll cover:
- Video-First Platform Playbook: How to tailor AI-generated video content for maximum impact on TikTok, Instagram Reels, YouTube Shorts and even LinkedIn.
- AI Video Virtuoso: Quick tips for using Adobe Firefly’s five-second AI clips, Sora, Stable Video Diffusion, Synthesia, Runway ML and DeepBrain AI to help create compelling social videos without a production team—plus how DALL-E and Midjourney can help you generate custom video thumbnails and graphics.
- Sizzling Social Scripts: How to use ChatGPT, Claude, Perplexity and more for scripts and captions that resonate with diverse audiences while maintaining an authentic voice.
- Video-Driven Engagement: Techniques for increasing video views, shares and interaction—including how AI can improve content personalization and predict trending video topics.
- Synthetic Media Safety: Tips to ethically use AI-generated video content, detect deepfakes and protect your brand’s reputation in the era of synthetic media.
Prepare for a clash as top Chief AI Officers (CAIOs) and CCOs dismantle divisive myths and tackle tough questions about AI’s role in marcom and beyond—from performance realities and control issues to ethical concerns and workforce impacts. This candid, sometimes contentious, fireside chat pits AI tech trailblazers against comms veterans, exposing hard truths and challenging the status quo. You’ll leave with the insights you need to lead your org’s AI journey with clarity and confidence. We’ll explore:
- Hype vs. Reality: How to separate AI’s true capabilities from inflated promises—and determine when AI-generated content truly outperforms human-crafted messaging.
- Control vs. Collaboration: Who should lead AI integration that impacts comms—and how CAIOs and CCOs can better collaborate to balance AI implementation with strategic oversight.
- Privacy vs. Personalization: How to navigate the tightrope between hyper-targeted AI-driven campaigns and consumer privacy concerns—including ethical ways to leverage data.
- Efficiency vs. Employment: How to confront the tough reality of AI’s impact on marcom and content jobs—plus how to balance productivity gains with workforce concerns.
In this dynamic exchange, two visionaries illuminate tomorrow’s tech landscape. Raffaella Camera of Super Leagues (formerly with Epic Games) explores how immersive, AI-enabled 3D worlds are transforming brand engagement—while Amyn Jan, Chief AI Architect for the Department of Defense (U.S. Federal Government), shares insights on leveraging agentic AI and human-machine collaboration to innovate workflows and organizations. Together, they’ll map out winning strategies to adapt, thrive and lead in an era where emerging tech is redefining how we create value, connect with consumers and collaborate. We’ll dive into
- The New Social Frontier: Why platforms like Fortnite and Roblox are becoming the hotspots for brands—and how AI-powered virtual worlds are revolutionizing consumer engagement.
- Next-Level Commerce: How brands are blending AI with 3D tech to create stunning shopping experiences and unlock new revenue models that blur digital and physical worlds.
- Agentic AI at Work: How business leaders can—and must—leverage agentic AI to rethink workflows and unleash new forms of human-machine collaboration.
- Future-Proofing Your Organization: Strategies to adapt as roles evolve, skills shift and teams transform in an era of increasingly autonomous AI.
- Your Burning Questions: What keeps you up at night about AI? From government oversight to gaming innovation, our visionaries have answers you need.
Heads up, communicators! While 65% of businesses are setting up AI decision-making boards (Gartner), we’re often left out of the loop. That’s a recipe for mixed messages and eroding trust. But don’t worry—this session is your ticket to the AI decision-making inner circle. Get ready for real talk from execs who’ve nailed the art of driving successful rollouts while aligning AI with company values. They’ll share how you can protect your brand, sidestep risks and make AI initiatives stick. You’ll learn how to:
- Join the AI Conversation: Claim your spot in AI decisions and influence C-suite priorities—without ruffling org chart feathers.
- Speak Both Languages: Turn complex AI tech talk into clear narratives that resonate with every internal and external audience alike—including critical stakeholders.
- Be the Ethics Champion: Craft ethical and responsible AI usage guidelines that will keep your brand safe, with real-world examples to back them up.
- Align AI with Your Mission: Ensure AI initiatives and your company’s values are in perfect sync.
- Win Hearts (and Budgets): Secure that coveted “yes” for AI projects from execs and teams alike.
In a world where 82% of decision makers say thought leadership increases trust (Edelman-LinkedIn), how do you maintain authenticity while embracing AI? This session led by the head of executive comms for Microsoft’s AI platform, reveals how others are using AI to amplify their leaders’ voices without losing the human touch. Discover how to preserve your unique “Voice, Vision and Values” while using AI to take your thought leadership from occasional posts to a cornerstone of brand authority. You’ll learn:
- Data-First Strategy: How predictive AI models can help determine your optimal mix of thought leadership formats, timing, channels and topics.
- Narrative Neuroscience: How AI-powered sentiment analysis coupled with neuromarketing
insights can help you craft thought leadership content that resonates psychologically. - Authenticity Amplified: Essential steps for using AI to enhance—not replace—your exec’s
POV and voice across all communication channels. - Omnipresent Optimization: How AI can help tailor messaging across platforms like LinkedIn, interviews, townhalls and speeches—ensuring consistency and impact.
- Best-in-Class Benchmarks: Snapshot analyses of AI-enhanced op-eds, executive blogs and even intranet posts—with insights for replicating their successes.
How do you communicate AI’s impact on your workforce, address job security concerns and translate complex AI policies into clear messages? With 75% of employees reporting AI has changed their work (Gartner), strategic comms is crucial. This session is your blueprint for effectively communicating AI initiatives and fostering innovation. You’ll leave with insights into the teams, tools and documents needed to navigate this journey, ensuring your organization implements AI while maintaining employee trust. You’ll learn how to turn AI apprehension into enthusiastic adoption. We’ll cover:
- AI Governance Framework: How to develop a cross-functional steering committee that balances innovation with ethics, including key roles and reporting structures.
- Comprehensive AI Policy: How to create guidelines that address employee concerns while promoting responsible AI use, communicating complex policies clearly and engagingly.
- AI Center of Excellence: How to build an innovation hub that standardizes best practices, positioning it as a valuable resource for both leadership and employees.
- Change Management: How to design a comms plan that addresses AI's impact on roles and workflows, inspiring confidence and addressing concerns head-on.
- Convincing Metrics: How to translate AI initiatives into tangible benefits, exploring key KPIs and effective reporting methods for various stakeholders.
The rules of communication are being rewritten daily—as AI reshapes reality, geopolitics shift overnight, and media fragments at lightning speed. While yesterday’s playbook gathers dust, it’s clear that tomorrow’s problems demand fresh solutions. Step into a rare conversation with one of the nation’s top communicators as he reflects on historic challenges in the West Wing. From addressing global crises to adapting to rapid technological advancements, this conversation offers a glimpse into how leadership and communication evolve during transformative times—providing you with a strategic roadmap to navigate the future of communications.
SPEAKERS
INTERESTED IN SPEAKING?
Please reach out to Director of Event Programming
Alyssa Smith.
WHAT YOU'LL LEARN
- Ensuring Your Business Is Future-Fit: Strategies for adapting and thriving in a rapidly changing AI landscape, ensuring your business stays ahead of the curve.
- Creating an AI-Ready Culture: How to foster an organizational culture that embraces AI, promotes innovation and supports continuous learning and adaptation.
- Integrating AI and Data Strategies: Practical approaches to incorporating AI and data-driven insights into your leadership practices—enhancing decision-making and strategic planning.
- Leading AI Initiatives with Confidence: Best practices for managing and executive AI projects from conception to deployment—while mitigating risks and maximizing benefits.
- Harnessing the Power of AI for Storytelling: Techniques to leverage AI and data science to tell more impactful stories.
- Empowering Your Leadership with New Skills: Essential AI skills and know-how that will enhance your leadership capabilities and prepare you for the future of business.
PRICING
Join us for the AI Horizons Conference:
| ADVANCED | EARLY BIRD | VIP | REGULAR RATE | |
|---|---|---|---|---|
| Conference All-Access Passincludes the Pre-Conference Workshops or AI Bootcamp | ||||
| Standard | $3,199 | $3,299 | $3,399 | $3,499 |
| Nonprofit/Gov | $3,099 | $3,199 | $3,299 | $3,399 |
| Ragan Insider | $3,049 | $3,149 | $3,249 | $3,349 |
| Conference Registration - Individual | ||||
| Standard | $2,799 | $2,899 | $2,999 | $3,099 |
| Nonprofit/Gov/Edu | $2,699 | $2,799 | $2,899 | $2,999 |
| Ragan Insider | $2,649 | $2,749 | $2,849 | $2,949 |
| Conference Recording On Demand | ||||
| Includes pre-conference workshops and conference sessions | $1999 | $1999 | $1999 | $1999 |
Group Discounts
Would you and your team like to attend? Group pricing for 3 or more is available when going through the registration process!
RAGAN COUNCIL MEMBER DISCOUNTS
Membership includes free registration passes. Contact Shallon Blackburn for more information on becoming a member.
RAGAN INSIDER DISCOUNTS
Insiders save on all Ragan events. Not a Ragan Insider? You can become one during registration for this event!
Fontainebleau Miami Beach
4441 Collins Ave,
Miami Beach, FL 33140
(800) 548-8886
Visitor Info
We have secured a room block at the Fontainebleau Miami Beach Hotel for conference attendees with a room rate of $419 a night. The hotel reservation link will be sent to you after registering for the conference from Ragan’s Customer Service team. Please note we are not affiliated with any third-party hotel booking services.
EXTEND YOUR STAY IN MIAMI AND EXPLORE ALL THAT THIS VIBRANT CITY HAS TO OFFER:
There are so many exciting things to do in Greater Miami and Miami Beach! The area boasts an array of outdoor adventures including Biscayne National Park (part of the Florida reef), Everglades National Park, Big Cypress National Preserve, and the Fairchild Tropical Garden. Experience the arts and culture scene with the many museums including the Perez Art Museum Miami and the Phillip and Patricia Frost Museum of Science just to name a few. From beaches and forests to a vibrant urban scene, you’ll want to extend your conference stay in the city and enjoy all that Miami has to offer.
SPONSORS & PARTNERS
Titanium
Premium
Want to become a sponsor? Get in touch with our team to discuss sponsorship opportunities.
WHO SHOULD ATTEND
This conference experience is ideal for business leaders and professionals involved in:
- Business Leadership
- Brand Management
- Content Strategy and Creation
- Crisis Communications
- Executive Communications
- Internal Communications
- Issues Management
- Marketing
- Media Relations
- Public Affairs
- Public Relations
- Reputation Management
- Social Media
- Storytelling
Including:
- Communications Professionals
- Marketers
- HR Leaders
- C-suite executives such as CCOs, CIOs, CFOs and Chief AI Officers (CAIOs)
- Consultants in Digital Transformation and AI
- Data Scientists and Analysts
- Department Heads and Divisional Managers
- Entrepreneurs and Startup Founders
- Innovation and R&D Managers
- Media Professionals
- Policy Makers and Government Officials Involved in AI Regulation
- Investors and Venture Capitalists Focused on AI Innovations
GET RECOGNIZED!
Each registration comes with a personalized "AI Horizons Conference" Certificate of Completion for attending.
WONDERING IF YOU SHOULD ATTEND?
Here’s what past attendees are saying about Ragan and PR Daily Events!
This is THE place to learn from the best in the industry. The networking amongst the participants is extremely valuable, always sharing best practices.
AI is a scary world, but Ragan broke down how to face the Stephen King-like fears of horror by embracing it with safeguards and rails.
Ragan is one of the few marketing thought-leaders I highly recommend.
A great introduction for anyone looking to introduce themselves to AI tools. It really helps make you feel more comfortable integrating AI into your work and being open to all the amazing possibilities it offers. I left more excited about AI than hesitant to use it.
For communications professionals seeking tangible, actionable takeaways, Ragan events are the gold standard.
Attending a Ragan conference as a communications practitioner is like going to summer camp. You find “your people,” bond, and vow to come back again. I can’t wait until next time!
I like that Ragan provides speakers from a wide variety of fields, but their messages can be applied to all communicators. No matter what you do, you can ALWAYS walk away from a Ragan conference with solid knowledge and advice.
KEEP UP WITH THE LATEST!
The conference fun doesn’t start and stop at the event! Follow us on socials and sign-up for update emails.
Contact us for group rates and share with friends!
