Stop letting your intranet budget get pushed to the wayside

All you have to do is sit down with your top executives and put your persuasive skills front and center. Then, approval will come fast, right?

If only it were that simple.

Putting together a business case requires a well-crafted strategy, as well as a hefty helping of tenacity. You have to lay out your vision, back it up with solid reasoning and stick to your guns—even when your leaders want to allocate money elsewhere.