Star Wars’ Solo partners with Solo Cup
As fans wait excitedly for the swashbuckling tale of a young space rascal, brand managers are hitching their spaceships to this star in hopes of marketing gold.
What is a space smuggler’s carafe of choice? Marketers hope it’s the cup that shares his name.
“Solo: A Star Wars Story” hits theatres May 25, but brand managers have been planning for months for this jump to lightspeed. The makers of the party staple “Solo Cup” were eager to tease their collaboration with the Star Wars brand.
Our excitement just kicked into hyperdrive. Stay tuned for more on the @SOLOCup collaboration with Solo: A @StarWars Story. #HanSolo #SOLOBRATION https://t.co/tCpIx8MaSY pic.twitter.com/mcSNCCZNJu
— Solo Cup (@SoloCup) March 6, 2018
The company announced a giveaway in connection with the film’s release.
It wrote in a press release:
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