Six questions to ask before you pitch a blog

Heed the advice from the Bad Pitch Blog co-writer Kevin Dugan on how to successfully pitch bloggers

Kevin Dugan, director of marketing communications for FRCH Design in Cincinnati, is also the writer of the Strategic Public Relations blog and the co-writer of the Bad Pitch Blog. As such, he is on the receiving end of plenty of pitches—good, bad and just plain useless. As a PR person himself, Dugan knows what it takes to successfully pitch a blogger, and how to avoid annoying the heck out of them.

The acceptance of blogs as a pitching target means that media databases now track the contact info and coverage areas of many bloggers. Unfortunately, says Dugan, this access has made it too easy to lob misdirected pitches at blogs.