J.C. Penney tackles complex challenges with 1-page strategy sheets
The department store chain communicates with its 155,000 employees and millions of customers through consistent planning.
The department store chain communicates with its 155,000 employees and millions of customers through consistent planning.
We all know they’re invaluable, but finding them isn’t easy. Have you tapped all your resources? Here’s a checklist.
The same internal wiring that makes us efficient also makes us error prone.
Savvy and successful companies are telling their own stories in an engaging way. Are you?
More collaboration and easier-to-find information are the gotta-haves among workers, a recent survey finds.
Social media not a core business function for 50 percent of companies. How does your company stack up?
A day in the life of someone who’s immersed online, be it PR, social media, or marketing. How he manages to get it all done.
After 25 years in the business, this communicator has the answer. What’s yours?
Toymaker partners with the sizable fan communities already on the Web to create a central social network.
Listening to and involving employees in company issues could save your company from a deadly PR disaster.
Want to be a beloved coworker and employee? Staying away from office gossip and keeping your opinions to yourself can help you get there.
The accounting software maker doesn’t simply encourage its upper-level managers to communicate openly with employees. It expects them to do so.
Do you know how to budget? Read a balance sheet? Possess basic management skills? You’d better get cracking if you want to work in PR.
Most fail, a new report finds, but these tactics can help your organization beat the odds.
Is your communication leaking poison? Find out here.