7 key roles for corporate communicators
It’s never been harder to do this job. Here’s how to remain relevant and not get bogged down fighting the wrong battles.
It’s never been harder to do this job. Here’s how to remain relevant and not get bogged down fighting the wrong battles.
Before you invest thousands in fancy tools, make sure you know what you want to benchmark, Katie Paine tells her audience at Ragan’s Corporate Communicators Conference.
Idaho Department of Fish and Game shuts its page down following heated comments. Is this the right approach?
The popular site’s CEO explains which storytelling techniques helped launch his brand, and what you can do to attract a larger audience.
You’ve seen social networks tear companies apart. Here’s how to keep your brand’s reputation safe the next time a crisis hits.
As a Pew study highlights a growing trend of readers who gather news through curation, brands are also finding that links to content help build a customer base.
Your staff has enough to do without being asked to devise yet another username/password combination. Try consolidating and standardizing.
This week, Procter & Gamble announced it was blocking employee access to the movie and music streaming sites because of bandwidth use. Is it the first step on a slippery slope?
Communicators and CEOs should take a cue from the Boss on how to stay relevant to your audience.
You can’t demand engagement, but you can coax it. A tour of Southwest’s intranet reveals how this is done.
American Electric Power’s head of internal communications says starting with a focus on what employees want will make everything else fall into place.
Couldn’t make it to Ragan’s PR and media relations conference in New York? Follow our live blog throughout the day for hot tips from a stellar line of communicators.
When parent company Expedia opted to spin off TripAdvisor Media Group last year, the company had to quickly pull together an intranet. It worked.
And how to correct the problem.