Can the IRS salvage its reputation amid political targeting scandal?
A crisis communication professional offers the federal tax agency four dire steps to take if it holds any hope of mending its already tainted image.
A crisis communication professional offers the federal tax agency four dire steps to take if it holds any hope of mending its already tainted image.
The cable channel put its interns in a studio with cameras and about a dozen high-powered fans. The result? Winds gusting at 140 miles per hour and nearly 50,000 tweets.
An adaptation of F. Scott Fitzgerald’s Jazz Age masterpiece hits movie theaters this weekend. Writers are still learning from the text.
Follow these edicts rendered unto thee, lest thou be smitten and a plague fall upon thine agency. (No kidding—these are smart ideas.)
Your employees and customers can tell your company’s best stories, and those stories are what will attract more customers to you. Here’s how.
New York Times columnist Melinda Emerson made her name with #smallbizchat, a weekly Twitter chat she hosts. She’s developed the process, and is sharing her insights here.
Looking to fill an open PR or corporate communications position? Consult this checklist to make sure your next hire isn’t a bad apple.
After reviewing Joe Navarro’s ‘What Every BODY Is Saying,’ a professional media trainer offers a handful of highlights for communicators.
Many cite poor communication between headquarters and chapters, but 75 percent of members are at least somewhat satisfied with IABC services, according to a new poll by Ragan Communications.
Without an effective internal PR strategy, your external efforts are doomed. Here’s what to do.
An article from 1962 explains why, and how, corporate communicators should run pictures of scantily clad women in their publications.
These arguments will sway even the most stubborn naysayers.
Twitter issued a memo to media outlets this week warning them that takeovers similar to the one that affected the Associated Press may happen to others.
Hollywood screenwriters know how to cut the fat, grab an audience, establish character through action, and write copy that reads fast. Learn from them.
Nothing is more valuable to a brand than its reputation. Follow this guide to keep yours squeaky clean.