Why we’re all social media managers
Its novelty now long worn off, online networking and community management have since become tasks of every communicator, whether it’s reflected in his or her job title or not.
Its novelty now long worn off, online networking and community management have since become tasks of every communicator, whether it’s reflected in his or her job title or not.
Most who work in corporate communications have faced the prospect of handling a massive undertaking. Here’s how to cope.
These confusing links usually crop up in silo-ridden organizations. The division between departments will come through on your website and make it hard for customers to find what they need.
From voracious curiosity to a thick skin, certain attributes are crucial for survival in the online realm. Do you have what it takes?
People. Lists. Shorter stories. Even comic-book-style illustrations. Mayo’s internal publication won back readers by competing with Glamour and Sports Illustrated.
Are you ready to take risks? Do you have time to devote to PR? Are you prepared to share your business goals? Then hire away!
As we dive headlong into the second half of 2013, there is a surge of new concepts and processes that online marketers should know about.
Cintas has 30,000 employees worldwide who speak 80 different languages. Half don’t have email. Here’s how the company communicates with them.
Generally directing its guidance toward the communications firm’s extensive list of clientele, this time, Dixon Schwabl’s team members were counseling themselves.
Being able to converse on an array of topics, having a keen internal clock, and recognizing interesting people and situations are among the lifestyle perks of a scribe’s existence.
If you want to build a strong online community, you need a strong internal one first. Here’s how your corporate culture can lead to social media success.
In a meeting at its world conference, the communicators’ organization addresses a year of controversy, urges volunteers to step forward, and receives a few plaudits.
Follow the lead of New York’s Con Edison: Don’t hire actors or use goofy graphics; put the faces of your workforce on billboards and in videos—and you’ll see a boost in your campaigns.
Revamping your brand is way more than just adopting a new logo. It entails strategy sessions, audience assessments, internal communication, and much more. Here’s what you should know.
Webcasts, video are gaining as ways to put a face on communications, survey shows. But some are scared off by the cost.