GM’s recall scandal is filled with crisis comms missteps
A look at how the carmaker’s PR, media relations and internal communications surrounding its ignition switch recall could have been better.
A look at how the carmaker’s PR, media relations and internal communications surrounding its ignition switch recall could have been better.
Do employees snicker over that goofy video you made? Did the health week promotion fail? Don’t mope. Learn from your mistakes, as Discovery does.
See the list of entries that are one step closer to the prize.
If the all-staff email blast isn’t cutting it anymore, what is working in employee messaging? Well, how about letting them photograph a bunch of Harry Potter lookalikes?
The automaker’s February recall of nearly 1.4 million vehicles made from 2003 to 2007 has brought on considerable scrutiny from the federal government, including a congressional committee.
American Family Insurance was known as a stodgy company. Then it started allowing comments and even ‘dislikes’ on its internal network.
These strategies should be included in your PR arsenal if you want to become a memorable and effective PR professional for reporters.
Wondering how and what your peers measure internally? What their budgets are for measurement? What roadblocks they face? We’re seeking the answers.
Verizon Wireless introduces the social media network to improve internal communications and reduce the quantity of emails that overwhelm employees.
Newly released documents from the Clinton Presidential Library showcase effective communication tools.
Washington Post staffers list stock phrases and misused expressions to avoid, causing writers and communicators everywhere to cringe. Are the editors right?
Washington Post staffers list stock phrases and misused expressions to avoid, causing writers and communicators everywhere to cringe. Are the editors right?
Are your leaders’ internal communications scattered and lacking in strategic direction? Try individualized, long-term calendars that map out their meetings, town halls, and other events.
Your employees can undermine your best online marketing efforts if they are careless. Try setting these guidelines to steer clear of needless missteps.
Bluntly describing recent hard times, a series of videos—many of them staff-made—focused on employee contributions to the hospital’s mission.