3 heinous lede forms to avoid
These opening paragraphs (and their variations) are hackneyed and should be shunned.
These opening paragraphs (and their variations) are hackneyed and should be shunned.
You probably monitor open and click-through rates, but have you ever calculated the price of each email you send? Find out what other metrics you should be tracking here.
Enthusiasm about your company and its culture will become contagious. Promote good will and excitement about your business and its mission, and you’re off to a great start.
Good newsrooms measure everything, embrace new technology and discover the right tools, among other things. Corporate communicators should follow suit.
The 10,000-employee cooperative successfully launched an intranet on SharePoint 2013, but things might have gone more smoothly. You can benefit from Land O’Lakes’ hindsight.
Insufficient tools are the biggest obstacle to internal communications measurement, this expert says. Do you agree?
Not all of these tomes was written about the workplace, though the lessons they offer can permeate and heighten your professional and personal successes.
Provisions in social media policies that effectively put gag orders on employees or that force them to say they’re not speaking on behalf of the country might not hold up in court.
Global brands are increasingly striving for SEO abroad. In a year of innovation, Russia’s major search engine may be heralding the future. Here are 6 ways to boost your reach on Yandex.
Counting opens isn’t enough, respondents say in a Ragan/PoliteMail survey. But many find it hard to measure whether they’re making a difference—and most aren’t measuring at all.
Video can be an effective and engaging way for organizations to communicate with their employees. Keep these tips in mind to make the most of this communication channel.
If the Federal Reserve Bank of Chicago can host a town hall that looks like a street festival and publish a funny and irreverent newsletter, your organization can too. Here’s how to pull it off.
The Gray Lady’s leaked ‘Innovation Report’ gives some insights about how it’s attempting to modernize and offers ideas about how marketers can do the same.
Curious how your peers use email to reach employees? Which messages work best? How to stop email overload? We’ll get the answers.
Everyone predicted it would be a corporate disaster for Domino’s to air criticism of its old product. Instead, the gambit led to a huge spike in sales—and greater trust in the brand.