11 corporate terms and what they mean to communicators
Jargon can mean different things to different people, depending on their roles. Here’s what communicators need to know about a few common terms.
Jargon can mean different things to different people, depending on their roles. Here’s what communicators need to know about a few common terms.
Your tweets now show up on Google, and brand managers may soon have access to GIFs on brand pages.
Your departing staffer says she’s leaving for more money or an elevated position, and that may be so, but what started her looking probably has more to do with you or your workplace culture.
Fewer than one-third of U.S. employees are engaged at work, yet that’s the highest the engagement rate has been in more than a decade. This author explains how big data can help.
Your presentation is your chance to reach many minds, as well as the many other minds that your audience might share with. That can fall apart, though, if you undermine your own efforts.
Your presentation is your chance to reach many minds, as well as the many other minds that your audience might share with. That can fall apart, though, if you undermine your own efforts.
Wondering whether your social media team looks like and operates like those in other organizations? Find out here.
To use a musical analogy, ‘Show the band your music before raising the curtain.’
Its dashboard can streamline the way you use Twitter—from scheduling tweets to monitoring brand mentions, even helping you identify journalists who’d genuinely love to hear from you.
Upper-level execs often miss the mark when creating internal messages. Several things factor in, but gaining their trust will help you reach more eyes and ears, more hearts and minds.
Journalists often seek quotes from ‘insiders’—anyone who works there—when an organization is in a PR jam. Have you prepared staff at all levels on how to respond (or keep a lid on it)?
Clever tweets, amusing memes and funny remarks when you answer questions about your products can attract new customers and deepen the engagement of long-time fans.
Though these phrases serve as a shorthand among PR pros, they don’t mean the same things to everyone else, including clients.
Here are the biggest workplace productivity killers and what employees say would make them more efficient—including employer-monitored wearable technology.
Users can now send 10,000-character private messages. In light of recent data, PR and marketing pros might also want to join Periscope and Snapchat.