Why internal comms and marketing should work together
If you can’t seem to convince marketing how important it is for your departments to collaborate, find a way to slip them this article.
If you can’t seem to convince marketing how important it is for your departments to collaborate, find a way to slip them this article.
Engaging employees is far from sunshine and rainbows, but if you can survive these three pivotal parts of the process, your struggle will be worth it.
A financial company wins shares and praise for stories about bringing a dog home from Afghanistan and donations to emerging scholars.
These tools and approaches can turn your internal information hub into a source of motivation and collaboration.
The platform can connect employees, foster collaboration and cut down on email—but not all employees will like it. Consider these pros and cons.
Want to know how to do powerful visual content marketing? These six companies tell their brand stories unforgettably on Instagram with beauty, utility, thrills, risk, motion and emotion.
Hollywood knows how to tell a story. Embed yourself. Know your audience. Be succinct. Tips for communicators from ‘Star Wars,’ ‘The Revenant,’ ‘The Hunger Games’ and other new releases.
Learn the dos and don’ts of reaching Generation Y employees face to face and via email, video, your intranet and chat/text in his handy free guide from Kontiki and Ragan.
Prepare your crisis response plan, experts say. Know how to reach your employees digitally. And ready yourself to respond to wild rumors on the Internet.
Good managers praise publicly, criticize privately (and constructively), and do all they can to help others succeed. Then there are these oafs. Read it and wince.
The standard profile has become substandard—lacking in pizzazz and brimming with run-of-the-mill Q&A exchanges. Try these innovative approaches to rekindle staffers’ interest.
Only 50 percent of social media marketers say metrics inform their strategies, and a mere 21 percent of content marketers measure ROI. If this sounds like you, this infographic can help.
Add these books, videos, websites and other tools to your cache, and you’ll be whipping up unforgettable stories in no time.
Hear how the caffeine giant uses internal social media to turn employees into brand ambassadors.
Engagement means much more than convenient flex-time, great training courses, haute-cuisine cafeterias, free healthful vending-machine snacks, and on-site day care. It takes endless thought.