30 jobs in the PR and marketing world
PR pros tend to be accomplished writers. If you’re a veritable Hemingway, use your résumé to spotlight that talent. To fuel your job search, consider these enticing opportunities.
PR pros tend to be accomplished writers. If you’re a veritable Hemingway, use your résumé to spotlight that talent. To fuel your job search, consider these enticing opportunities.
An internal hub is a crucial element for employee engagement and communication. Which approach works better will depend on your culture, budget and other variables.
The reach of their social media networks is far greater than that of your organization’s marketing face. An expert from Humana explains how to harness all that digital power.
The number of clients who say they want ‘organic content’ is rising. To meet that demand, PR agencies need writers. Here are marketing jobs that emphasize writing, among other skills.
It’s hard to quantify the reach and impact of this rapidly expanding trend. Surveys and studies are helpful, though. Here are key findings to enlighten you.
Most of your employees have smartphones, and the spontaneous, visual nature of the platform makes it a natural for storytelling and staff engagement.
Here are common ways that an internal culture stanches the flow of vital information from workers on the front lines. Do these sound familiar?
An organization’s online presence doesn’t come from a standalone department. CMOs offer tips for marketing pros to bridge the gap and improve communication.
Whether it’s a marketing brochure or an internal email, your message won’t land with your audience if it’s stuffy or laden with jargon. Here’s how to lighten up the tone of your writing.
All users—not just paying customers—will soon be able to post longer videos using the social media channel. What does this mean for brand managers? Free air time, for one thing.
Communicators might not be dealing with Zika and Ebola in this very moment. Still, there’s plenty to learn about how to manage a crisis from our top-notch health care experts.
Your organization thrives when employees are engaged and continually seeking new ways to streamline internal processes and improve products and services. Try these approaches.
Adidas has moved from advertising to content marketing. To do this, it built newsrooms in 12 cities globally. Here’s a glimpse at what happened when its marketers started writing news.
Using the suggestive metaphor of “the employee journey,” this communicator argues that internal apps may light a fire under employee engagement and revolutionize customer service.
They especially are uncomfortable offering criticism that might cause employees to flare up. Why—and what can be done about this?