How to beat your competitors on social media
Brand managers’ online prowess can be swept away by a competitor if you’re not careful. Here’s how to keep tabs and make sure you’re on top.
Brand managers’ online prowess can be swept away by a competitor if you’re not careful. Here’s how to keep tabs and make sure you’re on top.
What can taking a break from pitching, content creation and client meetings do for you? Here’s what you can get out of an hour on Twitter with a crowd of like-minded pros.
As a buyout looks unlikely, the micro-blogging platform is reportedly planning to cut jobs, but it’s not the only organization giving employees bad news.
Rely on internal partners. Use successes to drive interest. And how about a shout-out to your company hero who helped save a woman in a wheelchair from a burning building?
Every organization should have documented guidelines for writers and editors for all content. Beyond promoting consistency, it can help keep your people from misrepresenting the brand.
A world of choices, from Bauhaus to Vivaldi. Does yours match your personality?
Hiring managers often look for candidates with an array of experience. New data say more job seekers are looking for diversity in the workplace. Here are details—and open jobs to view.
Trust your gut. Boldly innovate. Rebrand. PR pros and other communicators find inspiration from America’s newest Nobel laureate.
Communicators must adapt their messaging to an array of audiences, including investors and employees at both companies. Early involvement in the often-chaotic process is essential.
Have to tell the troops about layoffs, an upper-level scandal, an imminent hostile takeover or divestment? Learn how to lessen the blow—and boost employee understanding.
The presidential nominee is defying those who want him exit the race. A tepid mea culpa and Sunday’s nasty debate might only forestall the inevitable. Can messaging save him?
This audio channel is ideal for connecting with on-the-go consumers and hard-to-reach employees. Learn the reasons and ways you can get started with a few simple steps.
From top executives to front-line managers, motivating employees requires universal buy-in. Remember these three essentials: inspiration, participation, education.
Users are adopting the social media platform’s latest offering at a rapid pace. Here are details on its expansion and why some PR pros think it might be worth an investment.
Your employees will gain perspective on your organization-and buy in to your overarching mission—through an internal narrative. Here are tips for colorfully recounting the voyage.