To remain relevant, internal communicators must wrangle data
Other departments use hard evidence to prove they meet business goals. It’s time for communication pros to do the same.
Other departments use hard evidence to prove they meet business goals. It’s time for communication pros to do the same.
The author explains why so many cold solicitations for coverage fall flat—and how you can improve your chances for success.
Your company or enterprise, regardless of size and budget, can employ this marketing tactic. It’s all about sincerely engaging with consumers. To start, ask your employees to share their stories.
Make sure your strategy is tied to overall company objectives. Also, back your claims with data, provide clear calls to action, facilitate learning opportunities and act on colleagues’ feedback.
You’re crafting great content and posting it with all the requisite bells and whistles, so you’re done, right? Not so fast. User experience and stakeholder buy-in should be higher priorities.
Learn the questions you should ask internally before you go shopping for your intranet vendor, with the help of this handy, free downloadable guide.
Communicators sometimes must produce stories on dull but necessary topics. Here’s how to transform them into compelling narratives.
All communicators should strive to respect and value their readers’ and viewers’ time. Follow these guidelines to stay on track this year.
The new year affords us all a fresh start. Why not revisit how you engage younger employees, include staffers in message delivery and infuse a little humor into your processes?
The company faced backlash for recent controversial messaging, and took the advice of its crisis communications team to ignore a customer’s complaint—in emails the customer received.
Shake off that hangover, and let’s get cracking on your commitment to improve in 2018.
Get practical tips and case study examples to help health care communicators better reach their audience in this free download.
It’s a new year and a clean slate. Are you prepared for whatever crisis is lurking around the corner?
Just 33 percent of U.S. workers are ‘engaged’ and committed to their job. Do you have a plan to address this workplace funk next year? Tap into these statistics to buoy morale and productivity.
Can’t afford Hollywood-style video production? That doesn’t mean you have to stick to text and photographs. Gather tips from Verizon Wireless.