Infographic: Keeping those mysterious millennials engaged and on board
For starters, offer a clear path of career progression, deliver regular feedback, and afford them a flexible schedule and social media access. Then we can talk avocado toast.
For starters, offer a clear path of career progression, deliver regular feedback, and afford them a flexible schedule and social media access. Then we can talk avocado toast.
You might try a visual format, such as an infographic or video, to get your client’s news out, or maybe send a story pitch to your favorite reporter. As a backup, there’s always self-publishing.
Host photo contests. Provide digital templates for stories. Encourage curation. These are some smart ways to inspire your colleagues to help you report what’s happening at your organization.
Whether you dub it brand journalism or content marketing, tucking your promotional message into an engaging narrative makes it more palatable for consumers. Here are three examples.
After you identify the business objectives your content will support, take steps to build a culture that prioritizes analytics. Here’s how to get started.
If you want a thriving work environment, prioritize and clarify your organization’s mission, vision, values, purpose and principles.
Are your readers tuning out? Here are four ways to grab—and keep—their attention.
Presenting a phony version of your culture can be harmful in the long run. Take strides to convey a more genuine representation of your company to potential hires.
There’s no quick fix to restoring a damaged public image. If you want to regain consumer trust, you had better be prepared for long hours and slow gains.
Your company or enterprise, regardless of size and budget, can employ this marketing tactic. It’s all about sincerely engaging with consumers. To start, ask your employees to share their stories.
Before launching any campaigns, crystallize your goals, strategies and objectives. Don’t neglect smaller publications, and be sure to track your progress from the get-go.
More than half of the executives who responded say they can detect discontent yet are ‘unable to remediate the problem.’ Ornery employees have a remedy: They go elsewhere.
Other departments use hard evidence to prove they meet business goals. It’s time for communication pros to do the same.
It’s a new year and a clean slate. Are you prepared for whatever crisis is lurking around the corner?
Get ahead of the competition and increase your effectiveness when sharing content online, finding and working with influencers, pitching journalists, writing copy and more.