A 3-part test to give your vision statement the oomph it deserves
Here’s how to make sure your public credo is brief, clear and vivid.
Here’s how to make sure your public credo is brief, clear and vivid.
Is a podcast right for you and your organization? How much does it cost to get started? Find out here.
Losing your train of thought during a presentation can be mortifying. Try these tips to regain your composure and get back on track.
When it comes to crafting articles and producing videos that make stakeholders rave, it’s all about keeping your goals—and your audiences—in mind.
Whether you’re looking for quick answers to solve a pressing problem or gauging companywide engagement, these tactics will help you derive clear, important data to guide future decisions.
‘Love all, trust a few, do wrong to none’ is a good place for PR pros, marketers and other linguists to start.
Instead of trying to sound ‘professional,’ spend more time honing your tone. Conversational copy that conveys emotion stands a better chance of resonating.
To ensure failure, send frequent, lengthy messages that have nothing to do with the company’s bottom line. Also, use jargon whenever possible, and neglect the power of great storytelling.
The folks at Poynter have compiled a list honoring the ‘Best Pulitzer Leads’ of the past year. The awards are informal, but the writing and storytelling lessons are instructive.
When charging for your services, it can be difficult to balance the value of your time with how a client is comfortable compensating your work. Consider these options.
From collaboration to messaging to making sure global staffers don’t get shafted by currency conversions, these hints can clarify communication and keep everyone on the same page.
The announcement is in response to a growing backlash after two black men were arrested in one of the coffee chain’s Philadelphia locations. The move was met with praise.
Let the gentle wisdom of the beloved, avuncular TV icon refresh your soul and help you improve your corporate neighborhood—cardigan and tennis shoes optional.
Your messages are probably being passed over—but you can change that.
Let the gentle wisdom of the beloved, avuncular TV icon refresh your soul and help you improve your corporate neighborhood—cardigan and tennis shoes optional.