International Women’s Day offers comms opportunities
PR pros and internal communicators celebrate notable female accomplishments during International Women’s Day and Women’s History Month. But audiences—as well as reporters—can spot inauthenticity.
PR pros and internal communicators celebrate notable female accomplishments during International Women’s Day and Women’s History Month. But audiences—as well as reporters—can spot inauthenticity.
From Aflac to Amazon, scores of female communicators reveal their strategies, campaigns and workplace wins in an industry where women predominate. Ragan will recognize their influence.
Brand loyalty has been elevated to new heights, but consumers and employees demand more than durability or minty freshness. Here’s how to cultivate advocates within and without.
As more and more individuals express sexual identities that are ‘neither entirely male nor entirely female,’ a simple solution arises: Use third-person plural, even for singular antecedents.
Ragan’s 2020 Salary and Workplace Culture Survey reveals how communicators rate their compensation, bonuses and workplace perks as well as the factors that lead to job satisfaction.
Build trust with employees by sharing the “what,” “why,” “how” and “when.”
Innovative approaches to internal messaging carry the day as Ragan honors campaigns and teams from Marsh & McClennan, Sony, Deloitte, Kroger, Bright Horizons and dozens of others.
Plan and prepare for tough questions, find your internal allies, and dispel any notions that you don’t belong.
As communicators take a closer look at conversations about inclusion, diversity and race, some organizations have used Black History Month to have important conversations.
Follow this guidance to craft smarter surveys and help your organization improve engagement, retention and morale.
From identifying your purpose to measuring your results, these pointers will get you up and recording to reach your audience through this increasingly popular channel.
Know your values. Create a communications cadence. Unite through internally viral video. Here’s a sneak preview of a Microsoft session from Ragan’s big Disney World conference.
The company’s well-measured charitable work earns high praise and pride from its employees—and its altruistic endeavors nabbed a sought-after industry prize.
Disregard these misleading, misguided, outdated or just plain bad executive exhortations.
The research shows consumers clamor for product explainer videos. Also, you don’t need fancy equipment; use your smartphone—but keep things concise, for explainers and internal comms.