Scheduling social media posts: 5 critical rules
Automating tweets and Facebook posts can be helpful, but remember these rules if you decide to do it. Your brand’s reputation depends on it.
Major corporations, small businesses, and entrepreneurs face a daunting task as they try to keep up with today’s 24/7 social media landscape. Many have turned to scheduling posts to ensure their followers constantly receive content and updates.
Is this a good practice? The jury is out.
Chris Voss, CEO of Strategix One Consulting and host of the Chris Voss Show, is pro-automation. He says, “Social Media itself is actually a grand automation process. Let’s get REAL, we all use automation. True engagement is IN PERSON. Unless you are coming to meet me FACE TO FACE, you are using automation.”
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