Ruthless prioritization: 3 communications frameworks to do more with less

The start of a new year brings catching up on emails and getting ready with Q1 priorities OOO, there’s a good chance you’re already feeling underwater. That’s understandable.

Thankfully, Third Wave Systems Chief of Staff Kyra Seay has some tips for doing more with less. Seay shared her wisdom during Ragan’s Future of Communications Conference in Austin last fall.

Here’s what stuck out.

1. Focus on what truly matters with a decision-making framework.

Seay began by emphasizing that success lies in prioritizing what truly drives impact. Ruthless prioritization requires aligning every project and decision with the company’s mission, values, and long-term vision.

“Doing more of what matters and less of what doesn’t – that’s how I move through the world,” she said.

She recommends:

2. Conduct a root-cause analysis using the 5 Whys

Rather than accepting surface-level issues, Seay encouraged communicators dig deeper to uncover the root cause. The “Five Whys” method helps you identify the core problem so you can solve it effectively and avoid repeating the same challenges.