Report: 83% of journalists use Twitter—but most still want email pitches
A recent survey of reporters showcased growing usage of social media platforms for news, but many traditional media relations best practices apply.
As more publications cater to the rise of digital content and social media, so should PR pros.
Muck Rack’s new State of Journalism report reveals that nearly 60% of reporters turn to digital newspapers or magazines as their first source of news, and 22% check Twitter first.
Though most journalists check digital publications before Twitter for their news, 83% listed it as the most valuable social media platform (a 13 percent increase from 2018) and 38% said they plan to use it more next year.
Facebook made the No. 2 spot, with 40% saying it’s the most valuable—quite a disparity from Twitter’s continued reign. Also, 44% said they plan to use Facebook less next year. Instead, Instagram and LinkedIn will fill that void, with 36% and 29% of reporters planning to use them next year, respectively.
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