Remember these rules and regulations for email marketing
You’ve cultivated a list of contact info for promising leads—that’s great. Bear in mind that protocol is not just a matter of courtesy; there are laws dictating proper procedures.
If you are new to email marketing (or have been at it awhile), you might be unaware of rules and regulations that come along with managing a mailing list and launching campaigns.
Though you may be eager to get things up and running, you should know about certain legal guidelines before undertaking any email marketing effort.
In 2003, President George W. Bush signed the CAN-SPAM Act into law. The act set very clear guidelines for how marketers are allowed to contact consumers, what information they must disclose in their mailings, and how requests from consumers regarding their personal information must be handled.
More recently, the European Union ratified the General Data Protection Regulation (GDPR), its data-protection law, which also sets forth requirements for email marketers. It’s important that you know about this if you’re reaching out to consumers abroad.
Let’s walk through the essentials of all the relevant laws so you can make sure your email marketing practices comply.
Keep headers and subject lines honest.
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