PR & Media Relations Conferenceat PayPal

Sharpen your PR skills with takeaways for landing headlines, grabbing audiences’ attention, increasing engagement and boosting your organization’s buzz

April 16–18, 2019 • New York City

#RaganPR

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PR pros are constantly tasked with grabbing media coverage and buzz for their organizations and clients—a struggle when they’re dealing with shrinking newsrooms, limited resources and lack of stories.

Gain a competitive edge. Hear best practices from communications leaders aimed at boosting your media relations prowess and helping you craft compelling PR efforts. 

At this conference, you’ll learn how to effectively pitch story ideas and organization news, jump on current trends in the news and online, measure campaigns and use audience listening to build messages, create content that reaches the right audience at the right time and more.

What you’ll learn:

  • How to give reporters what they want, when they want it
  • Ways to navigate reputation crises and manage issues with values-driven messages
  • Strategies for tapping into news moments and flashpoints
  • Tips for strengthening your organization’s brand and corporate reputation as consumer trust erodes
  • How to bridge the gap between traditional media relations and emerging best practices
Don’t miss this unique opportunity
Can’t attend in person? Sign up for our live webcast!
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Attend three days of information-packed sessions, workshops and inspirational keynotes at PayPal’s office in the heart of New York City.

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A FEW OF OUR FEATURED SPEAKERS

Errol Cockfield
Senior vice president of communications
MSNBC
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Franz Paasche
Senior vice president of corporate affairs and communications
PayPal
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Dustee Tucker Jenkins
Global head of communications and public relations
Spotify
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Molly Mita
Communications manager
ESPN
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NETWORKING COCKTAIL PARTY

Hosted by PayPal

Join peers and conference speakers at PayPal’s brass-and-travertine bar for a networking party with a view of Washington Street. You’ll see why the space was awarded NYCxDesign’s 2018 Tech Office Winner as you enjoy great conversations and superb food and drink. You’ll also get the opportunity to tour PayPal’s Innovation Showcase.

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WHO SHOULD ATTEND?

If you work in:

Media relations • Digital communications • PR • Corporate communications • Social media • Branding • Public affairs • Global communications • Branding • Publicity • Corporate affairs • Public information

LOCATION
PayPal

Conference Venue:
PayPal
117 Barrow St. – 1st floor
New York, NY 10014

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NEED TO CONVINCE THE BOSS?

Here are a few excellent takeaways you’ll bring back:

  • How to increase authenticity, answer concerns and avoid crises—all while staying on message and on brand
  • Tips to tailor and maximize your videos’ reach across platforms, audiences and channels
  • The components of outstanding pitches that can turn into storytelling gold
  • How to measure the effectiveness of content strategies and campaigns
  • Strategies for tapping into news moments and flashpoints
  • Tips for turning your executives into experts
  • Takeaways for coordinating across departments and teams to streamline your messages and efforts

APPROVAL LETTER

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Thank you to our current sponsors and partners:

 
 

Join us as an event sponsor and meet your target audience, showcase your products, present thought leadership, generate leads and boost your brand.


Here are a few examples of opportunities we offer: