Social Media Conference

for PR, Marketing and Corporate Communications

at Walt Disney World® Resort

March 6–8, 2019
Disney's Yacht & Beach Club Resorts

Live conference sold out. Webcast option is still available.

Trends and takeaways to capture attention, power engagement and strengthen your brand across major social media platforms and apps

#RaganDisney

Live conference sold out. Webcast option is still available.

Have you ever looked at a viral livestream, tweet, Instagram photo or Facebook post and wondered how you could taste that success?

Instead of chasing after social media’s holy grail—the elusive “viral strategy”—learn how you can powerfully engage with your audience. 

At this conference, you’ll learn secrets for creating and effectively distributing content that entices people to click, takeaways for selecting and standing out on social media platforms and best practices for implementing the hottest online trends to overcome communicators’ biggest challenges online.

What you’ll learn:

  • How HBO drives buzz and captures attention with powerful social storytelling
  • How social media can transform employees into passionate brand warriors
  • How to unleash Facebook, Instagram and YouTube to cement customer loyalty
  • How social media apps are disrupting marketing to deliver a ton of new customers
  •  Wendy’s secret sauce for Twitter success. Hint: It requires a sassy attitude
  • Best practices from your fearless colleagues who are changing the rules of social media communications
Don't miss this unique opportunity!
Can’t attend in person? Sign up for our live webcast!
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Attend three days of information-packed sessions and inspirational keynotes on the magical grounds of Disney World.

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A FEW OF OUR FEATURED SPEAKERS

Terry Hurlbutt
Vice president and general manager of digital
“Good Morning America”
Read bio
Mallorie Rosenbluth
Senior manager of social media and influencer marketing
Grubhub
Read bio
Stephanie Ramirez
Director of social media and engagement
Cheddar
Read bio
Thomas Smith
Editorial content director
Disney Parks
Read bio
Brenden Lee
Corporate communications manager
Twitter
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Jon Frederick
Director of social media
Nickelodeon
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Jimmy Bennett
Senior director of media, social and partnerships
Wendy’s
Read bio
Joanna Scholl
Senior vice president of marketing and communications
The Paley Center for Media (HBO)
Read bio

VIEW ALL SPEAKERS

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NETWORKING COCKTAIL PARTY

Hosted by Disney Parks

Mingle with colleagues, social media leaders and special Disney guests at this can’t-miss networking cocktail party.

Grab your flip-flops and join your peers and conference speakers on the beach for a networking party sprinkled with Disney magic. Enjoy great conversations and superb food and drink. Bring your camera for photo ops with special guests.

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WHO SHOULD ATTEND?

If you work in:

Marketing • Digital communications • Media relations • Corporate communications • Social media • PR • Public affairs • HR • Branding • Global communications • Public information • Internal communications • Corporate affairs

LOCATION
Disney's Yacht & Beach Club Resorts

Conference Venue:
Disney's Yacht and Beach Club Resorts—Convention Center
1750 Epcot Resorts Blvd.
Lake Buena Vista, FL 32830

Hotel accommodations:

The convention center is connected to the Yacht & Beach Club Resorts.

Disney's Yacht & Beach Club Resorts
1700 Epcot Resorts Boulevard
Lake Buena Vista, FL 32830-8407, US

Enjoy the Cape Cod charm of Disney's Yacht & Beach Club Resorts

Delight in the formal grace of a grand New England-style yacht club at this lakeside hotel. Relax in the inviting elegance of a plush lobby replete with nautical touches. Explore the whimsical Stormalong Bay. Rent a variety of watercraft from Bayside Marina. Sharing many amenities with Disney's Beach Club Resort, Disney's Yacht Club Resort is within walking distance of Epcot and a short boat ride to Disney's Hollywood Studios.

Ragan has secured small overflow block at the Swan and Dolphin Resort, which is a short walk from the conference center.

The room rate is $259.00 +$30.00 resort service package, available for the nights of March 6 and March 7. Please call 1-800-227-1500 and mention the Ragan room block to reserve a room at this special rate.

Transportation:

Disney’s Magical Express is the complimentary transportation and luggage delivery service from Orlando International Airport available to conference participants. To book your Disney’s Magical Express reservation, please visit: https://disneyworld.disney.go.com/airport-transportation-reservation/?groups=y or call (407) 827-6777 with your flight information about 48 hours after your hotel reservation has been made.

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NEED TO CONVINCE THE BOSS?

Here are a few excellent takeaways you’ll bring back:

  • How to get customers on Facebook Messenger and Twitter to interact with your organization
  • How to identify creative communications and paid-content elements that get comments, likes and shares for your brand
  • How to scale social media content to get spectacular results
  • How to repackage user-generated stories and features to build a steady stream of compelling content
  • Secrets to transform your information-dump intranet into a must-read site
  • Key tactics to make your brand’s story read consistently on all social communications

APPROVAL LETTER

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Thank you to our current sponsors and partners:

Join us as an event sponsor and meet your target audience, showcase your products, present thought leadership, generate leads and boost your brand.


Here are a few examples of opportunities we offer: