Sirui Hua

Sirui Hua is the Head of Audience & Analytics at NowThis, where he leads audience strategy, analytics, and innovation for a digital-first brand redefining media for a new generation. With a strong background in data science and generative AI tools, Sirui spearheads initiatives that empower content creators and optimize business operations. By integrating advanced technologies, he drives advancements that keep NowThis at the forefront of the digital media landscape. Sirui holds a Master’s degree in Marketing Intelligence from Fordham Gabelli School of Business. He is also a member of the Asian American Journalist Association and the International Academy of Digital Arts and Sciences (IADAS), the judging body of The Webby Awards.