Samantha Wannemacher

Samantha Wannemacher is the senior manager of global communications and talent marketing at The North Face, where she handles strategic brand communications, talent and entertainment marketing, crisis communications, brand reputation and public relations. Previously, she served as vice president and as a senior account supervisor at Edelman, where she primarily worked on Unilever accounts including Dove and TRESemme, along with additional agency experience prior to this at 5W Public Relations. Samantha believes in the impact of purpose-led brands and has extensive experience in helping brands communicate their values.