Samantha Stark

Samantha Stark brings over 25 years of industry experience to Phyusion, a strategic consulting agency focused on communications innovation. Her career is marked by leadership roles at prestigious firms and successful innovation initiatives. Prior to founding Phyusion, she was a key member of the Executive Leadership Team at Endeavor's 160over90, managing teams across the US, EMEA, and APAC. At Ketchum, she led cross-agency innovation initiatives and worked with IBM, sparking her fascination with AI in communications. Stark has led strategic communications for global brands like Coca-Cola, Ford and Marriott International. Her contributions have been recognized with industry honors, including being named one of PR News's Top Women in the Industry and featured in Ragan's Top Women in Communications. She serves on the Board of Trustees for the Institute for Public Relations and directs its Digital Media Research Center. Stark is certified in AI and business strategy from UC Berkeley (2023) and digital marketing analytics from MIT (2018). She/s also part of the MAKERS Circle, a community dedicated to accelerating equity for women in the workplace and beyond.