Matt Oakley

Matt Oakley is a highly experienced data professional with more than 12 years of expertise in uncovering value and key insights from data and measurement. In Matt’s current role as Global Head of Data, Analytics and AI he oversees Hotwire’s global tech forward strategy delivering data, measurement and insights consultancy to clients globally whilst leading on innovation across AI and data propositions for the Hotwire business. Matt is an industry recognised thought leader in measurement and currently sits on the global board of AMEC and is co-chair of its Agency special interests group. Formerly, he led the data and insights function for McDonald Butler for just over ten years prior to its acquisition by Hotwire.